Assistant Sales Manager
Panasonic
مجموع سنوات الخبرة :11 years, 3 أشهر
REGIONAL PRODUCT MANAGER- Small digital appliance - Air conditioner -
TV&AV- Home appliances - Beirut, Lebanon
May 2018 - August 2019
• Analyze internal and external information to identify opportunities on the product.
• Develop distribution channel to grow the business
• Marketing actions to compete in the market with other brands
• Interact with key regional managers to discuss market, competitors, sales, price, margin,
channel and other elements to build strategic action plan to improve the brand by category
in each country
• Monitor and identify market trends, regulations of each country that could affect our
business
• Weekly market activity report about competitor’s prices, marketing, new POP, new
stands.
• Use different data sources to make monthly report and present it to top management
• Compare our current line up with main competitors and identify the main gaps to find
strategic opportunities.
• Handling business of home appliances, AC, TV, Audio, headphones, Microwave, Vacuum
cleaner and small appliances Work on weekly basis to update the OPSI of each category, to
identify the sales forecast for the coming period and to recognize the stock level.
• Report all the slow-moving models, models that have price issues, products with low
distribution level to the agent and discuss the solution.
• Think strategically to build target for each category per year to achieve number one sales
volume and value.
• Manage marketing budget per each category, gain opportunities in big retailers to make
CO-Marketing activities that make us gain awareness and sales.
• Work on Weekly training program for each country, training for promoters and sales team
of retailers.
• Prepare launching plan for new washers and refrigerators in three countries, distribution
plan and pricing.
• SAMSUNG ELECTRONICS
Saudi Branch
PRODUCT MANAGER- Home appliances - Jeddah, KSA
September 2014 - 25 January 2018
• Gain a deep understanding of customer experience through analysis of retail team reports.
• Build key customers business relationship, develop sales target of sales team based on product strategy
• Manage collaborative planning, forecasting and replenishment weekly meeting with key accounts.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements.
• Assess market competition by comparing the company’s products to competitors’ products.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Determines product pricing by utilizing market research data; reviewing sell-out of each model; comparing specifications of competitors’ models and retail prices
• Sell-in forecast for the product, share logic of orders with internal team and with key external partners.
• Sell-through analysis (sales from key accounts to main dealers) share with key partners’ gap analysis, area of development, Risk in increasing stock.
• Develop product pricing and positioning.
• Work on local launching plan for new products.
• Coordinate with corporate and public relation team to develop launching plan for
new products.
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
• Act as a product owner to build awareness and understanding. Manage point of purchase (POP) material stock level and develop a new designs based on occasion or ATL campaigns.
• Create promotion scheme for sell out (consumer) and sell through (key partners).
• Build bonus scheme for promoters, floor salesmen and brand shops sales team.
• Manage promotion preparation ATL and BTL.
Coordinate with creative team to come up with main key visual for promotions.
• Coordinate with retail team to find a new display opportunity inside key stores.
• Develop a new premium display stands based on guidelines of products and point of difference.
• Manage retail division weekly report for main categories of HA before retail management meeting
• Align with merchandising agency all reports related to my product (shelf share report versus competitors, run rate of flagship models, flooring of the new launching models, market material implementation of new models, POP guidance update, market response to new RRP)
• Manage SKU optimization, align between head quarter retail innovation team and key account category manager.
• Promoters ROI assessment and reallocation plan as per store performance
• Represent the company by visiting customers to solicit feedback on company products and services
TRADE MARKETING MANAGER - Jeddah, KSA
November 2012 - September 2014
•Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
•Synchronize brand strategy and formulate trade channel strategic plan, categorized by shop types e.g. Cash & Carry, wholesale and retail as well as monitoring execution plan to achieve fiscal sales and distribution target.
•Plan and execute the new product launch including product pipeline forecast, in-store launching activities and team communication on product knowledge to ensure product. visibility and awareness as well as precise product message to shoppers.
•Developing the sales department tactical and strategic planning.
•Responsible for budget setting and achievement.
•Providing all support and tools needed to retail outlets.
•In store merchandising strategy and implementation.
•Sales staff training and development.
•Ensuring product availability & overseeing product orders and delivery to all outlets.
•Managing retails business P&L & profitability.
•Designing and implementing adequate reward scheme.
•Overseeing the expansion plan through planning and execution.
•Assist in the development of the marketing campaigns and execution.
• Promotional Tracker update.
KEY ACCOUNT MANAGER - Beirut, Lebanon
Nov 2009 - October 2012
• Handle the Overall Management of appointed K/A Customers.
• Develop relationships with loyal clients, ask for their feedbacks and provide feedbacks to the marketing units for purpose of enhancing the quality of service.
• In conjunction with the Sales Manager, provides assistance and guidance to all distributors.to maintain sufficient inventory of product to provide proper balance and depth and turns of the inventory.
• To attend monthly or bi-monthly management meetings with assigned K/A customers
• Develop additional business from existing customers focusing on directly assigned K/A customers.
• Forecast by value and quantity for the area and accounts under my supervision.
• Manage between channels “Dealers and direct sales” to make peak margin and market share.
• Prepare an annual plan for products to pursue, and selling strategies for major accounts.
• Create new business relationships with new major accounts aiming to build strong business in the near future.
• Achieve Monthly and Yearly target and prepare sales reports.
• Identify current and future needs of customer and potential customers.
•Close new accounts' deals within 90 days.
•Prepare presentations and excellent two way communication between clients and team.
•Conduct Product knowledge and Market research to scan competitive products in the market.
Nazih Group - Cosmetics
Showroom Manager - Muscat, Oman
December 2008 - November 2009
• Arranging stock in a manner that is both visually appealing and allows ease of movement.
• Ensuring that test models are set up and in outstanding condition.
• Training staff in effective sales and communication strategies.
• Supervising the use of test models to prevent damage.
• Negotiating prices and payment plans, and then closing sales.
• Report daily, weekly and monthly sales achievement rate versus target to top
management.
• Resolving strain and conflict between staff.
• Documenting sales and rewarding employees for these accordingly.
• Create new designs for product display
Sales Executive - Doha, Qatar
March 2008 - November 2008
• Organizing sales visits
• Demonstrating and presenting products.
• Establishing new business.
• Maintaining accurate records.
• Attending trade conferences and meetings
• Reviewing sales performance.
• Negotiating contracts and packages.
• Aiming to achieve monthly or annual targets.
Ongoing