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Lead the development of 360° marketing strategies for global brands (PAUL, KFC, Pizza Hut, Mango, Adidas, among others), ensuring consistency, market relevance, and increased customer engagement across all channels.

Oversee multi-brand marketing budgets and contribute to portfolio strategy by identifying market opportunities and optimizing resources for growth across both franchise and in-house concepts.

Drive high-impact campaigns including product launches, seasonal activations, and store openings, with measurable improvements in store performance and brand visibility.

Manage cross-functional teams of creatives, coordinators, and designers to deliver campaigns across F&B and fashion retail sectors.

Collaborate with operations, design, and leadership teams to ensure alignment on brand messaging, store development, and campaign execution.

Coordinate brand presence at local and industry events through sponsorships, strategic partnerships, and on-site activations.

Maintain communication with franchisors, ensuring alignment on marketing activities, performance updates, and brand direction.

Direct digital marketing efforts including social media, paid campaigns, CRM, and loyalty programs to drive reach, engagement, and repeat customers.

Build and manage relationships with influencers and brand ambassadors to extend campaign reach and foster authentic engagement.

Implement KPI dashboards and tracking systems to monitor performance across channels and markets, optimizing campaigns for measurable results.

Oversee the creative development of visual identities and packaging, managing the process from concept to final production.

Co-led the agencys strategic direction, managing major accounts and generating sustained revenue growth through large-scale, high visibility projects across beauty, luxury, entertainment, and fashion sectors.

Developed and executed strategic marketing and PR campaigns for international and local brands, from creative ideation to content rollout, achieving strong engagement and ROI.

High-Impact Campaigns & Projects Planned and executed seasonal and product-driven campaigns for Piaget, Guerlain, Shein, Ounass, and others, achieving strong engagement, conversions, and regional visibility.

Directed cross-channel social strategies for Bellefontaine, Bex Beauty, Hanan Dashti, Jouroudi, Djihan, leading to measurable increases in followers, reach, and sales.

Managed creative brand collaborations with global luxury houses including Fendi, Dior, Bulgari, Bloomingdales, overseeing talent alignment, celebrity partnerships, influencer marketing, and high-end content production across the GCC and internationally.

Produced editorial content and covers for Harpers Bazaar, Elle, LOfficiel, Laha, integrating celebrity features with sponsor brand messaging.

Led the first 3D virtual reality album launch in the Middle East, in 2020, for Emirati artist Balqees Fathi, executed in an interactive metaverse with 1, 500+ attendees, press coverage, influencer seeding, and live artist Q&A, a landmark event in digital entertainment marketing.

Organized on-ground events, product launches, pop-ups, and red carpet appearances to complement digital campaigns and maximize brand visibility.

Directed multi-disciplinary creative teams (graphic designers, photographers, videographers, copywriters, art directors), ensuring consistent brand identity and high-quality outputs across all projects.

Oversaw branding and identity creation for new and existing concepts, including logo, packaging, tone of voice, visual identity, and advertising, ensuring consistent storytelling across all consumer touchpoints.
Advised clients on personal branding and media strategy, developing long-term positioning plans and partnership roadmaps.

Developed and executed targeted sales strategies to expand business accounts and promote insurance products in a competitive local market.

Built and nurtured long-term relationships with key clients, including ACS, Ghandour, and the American Embassy, contributing to sustained revenue growth.

Delivered tailored insurance solutions by assessing client needs and advising on optimal coverage plans across multiple product lines.

Collaborated closely with underwriters and internal teams (claims, finance, underwriting) to customize policies, ensuring client-specific requirements were met while streamlining policy servicing and claims resolution in compliance with regulatory standards.

Handled client concerns and claims efficiently, preserving company reputation and enhancing customer satisfaction and retention.

Negotiated and closed agreements while maintaining accurate records of sales activities, client data, and performance KPIs.

Provided professional after-sales support, fostering positive client experiences and long-term loyalty.