Ali Baydoun, Chief operating officer

Ali Baydoun

Chief operating officer

Dual Investments

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, computer engineering
Experience
18 years, 7 Months

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Work Experience

Total years of experience :18 years, 7 Months

Chief operating officer at Dual Investments
  • United Arab Emirates - Dubai
  • My current job since July 2016

Measures effectiveness and efficiency of operational processes both internally and externally and identify ways to improve processes to develop and implement growth strategies. Evaluates newly implemented sales plans and oversees daily operations and makes adjustments as necessary. Promotes communication between colleagues for
the benefit of information flow and to curb any problems that arise.
Raises capital through banks or outside
investors to help foster growth or obtain sales goals. Presents new ideas and cash flow strategies to board of directors. Directs acquisitions and sales of assets to meet organization goals. Provides mentoring to all employees,
including management. Motivates staff to meet or surpass organizational and sales goals. Coordinates with human resources department to recruit and retain skilled talent.
23% increase on sales revenue
Set the policy and procedure in place
Reduce OTB by 35%
Reduce logistics expense by 65%
Revise price and reduce mark ups while maintaining satisfactory sale result
Sourced a new location for the salon-Truefitt &hill
Opened 3 stores-Panco, Department store(le66), Suitsupply
Initiate and sign collaborations with Hospital and Clinic to advertise Seraphine (Maternity brand)

Retail Manager at Binhendi Enterprises
  • United Arab Emirates - Dubai
  • October 2014 to July 2016

Accountable for 19 stores formats piloting daily line management and operational functions. Ownership of P&L -salaries, loss & prevention, margin, sales and other direct costs. Accomplishes store sales plans and P&L targets through achieving KPIs, enhancing sales and financial objectives. Budgeting and forecasting: sales, expenditure. Designs and executes full Operational Policies and Procedures. Establishes critical path timelines and supports the acquisition of new brands. Oversee store renovation project budgets. Oversee all VM directives set by Brand Principle guidelines reflective of seasonality. Introduced option plans and closing stock targets coupled with exit strategies. Responsible for stock levels, analyzes sales figures and forecasting. Developing merchandise and pricing strategy. Work alongside leasing department to identify potential new store locations. Oversee marketing and promotional flow charts reflective of market requirements. Built and strengthened full retail teams through progressive performance management, evaluation and career planning. Focus on customer experience through store environment, customer service and product offer.

Key Achievements

Achieved a 6% increase on sale LFL.
Reduced stock shrinkage from 1.12% to 0.45% through effective stock loss action plans.
Increased database from 19, 000 to 42, 000 clients in a 10 month period through personalizing customer service and developing a private database allocated to each team member.
Increased prime store sales by 10%.
Decreased mark-up by 15% while maintaining the same GP, as a result of a pricing strategy.
Reduced expenses by 18% overseeing daily running cash expenses.

Regionial operations Manager at MAF Fashion
  • United Arab Emirates - Dubai
  • October 2012 to August 2014

Expertly oversaw full store operational functions. Developed a commercially aware retail team, implemented clearly defined KPIs, and established monthly, quarterly and annual performance reviews. Established KPI’s and financial reports and improved profitability. Managed shrinkage and stock loss, devised and implemented methods monitoring store activities, and analyzed inventory management. Evaluated store budgets, identified needs and reductions, and where necessary allocated operating funds. Spearheaded the critical path for new store openings and effectively directed special project teams for openings and events. Collaborated with marketing teams and established in-store events for new fragrance launch and ensured personnel trained in understanding fragrance components, enhancing the shopping experience. Identified key talent for new store teams, and provided future succession plans, fast tracking key personnel. Evaluated employee knowledge of brand awareness, product knowledge and service capabilities.

Key Achievements

Improved year-on-year sales increasing revenues from -7% in 2010 to +1% in 2011 and +4% in 2012 and developed the LFL by 9% in 2012 and an additional 6% in 2013.
Introduced new structures and processes for recognition and reward including innovative development and motivational schemes.
Introduced a structured ‘Training and Development’ department and ‘Career Planning’ process
Implemented Mystery shopping events and continuously achieved excellent results, 92.5%.
Established a recording mechanism monitoring the organization’s stock and achieved world class stock take results of 0.24% to COGS.

Regional Operations Manager at MAF Fashion
  • Bahrain - Manama
  • August 2010 to October 2012

Expertly oversaw full store operational functions. Developed a commercially aware retail team, implemented clearly defined KPIs, and established monthly, quarterly and annual performance reviews. Established KPI’s and financial reports and improved profitability. Managed shrinkage and stock loss, devised and implemented methods monitoring store activities, and analyzed inventory management. Evaluated store budgets, identified needs and reductions, and where necessary allocated operating funds. Spearheaded the critical path for new store openings and effectively directed special project teams for openings and events. Collaborated with marketing teams and established in-store events for new fragrance launch and ensured personnel trained in understanding fragrance components, enhancing the shopping experience. Identified key talent for new store teams, and provided future succession plans, fast tracking key personnel. Evaluated employee knowledge of brand awareness, product knowledge and service capabilities.

Key Achievements

Improved year-on-year sales increasing revenues from -7% in 2010 to +1% in 2011 and +4% in 2012 and developed the LFL by 9% in 2012 and an additional 6% in 2013.
Introduced new structures and processes for recognition and reward including innovative development and motivational schemes.
Introduced a structured ‘Training and Development’ department and ‘Career Planning’ process
Implemented Mystery shopping events and continuously achieved excellent results, 92.5%.
Established a recording mechanism monitoring the organization’s stock and achieved world class stock take results of 0.24% to COGS.

Department Manager at Saks Fifth Avenue
  • Bahrain - Manama
  • November 2008 to July 2010

Ensured timely opening of store, oversaw efficient operations, and maintained an immaculate department. Organized human resources, ensuring personnel adequately trained. Supervised deliveries, and managed and preserved stock levels, while ensuring stock in store rooms and on the floor well-arranged and regularly maintained. Investigated, solved and reported discrepancies in cash collections including anomalies. Analyzed sales figures, forecast future sales, established the department’s sales and margin budgets, and presented analytical input to executives. Collaborated with GMM and Marketing and organized special promotions, displays and in-store events, implemented plan-o-grams, ensured personnel adequately trained and motivated to increase sales and efficiency, and delivered feedback to executives. Established marketing strategy changes, reviewed operating and financial statements and sales records. Formulated pricing policies, reviewed merchandising activities, and determined additional sales promotions. Analyzed market trends, identified opportunities, monitored local competitors, and initiated changes to improve the business. Attended special events to promote and advertise the store, successfully increasing the VIP client base while being active within the community generating awareness of the organization.

Assistant Manager at ZARA
  • Bahrain
  • September 2007 to September 2008

Assisted in daily retail operations and effectively maintained store appearance and product presentation. Supervised personnel, while monitoring and prioritizing workflow and schedules. Liaised with various branches, regional head office, organization’s principle head office in Spain, and Brand Director and ensured solid working relations. Projected seasonal budgets and effectively managed business expenses. Achieved monthly sales quotas and successfully managed personnel. Implemented strategies to improve customer service and drove store sales increasing profitability.

Assistant Manager at ZARA\Azadea
  • United Arab Emirates - Dubai
  • September 2005 to September 2007

Assisted in daily retail operations and effectively maintained store appearance and product presentation. Supervised personnel, while monitoring and prioritizing workflow and schedules. Liaised with various branches, regional head office, organization’s principle head office in Spain, and Brand Director and ensured solid working relations. Projected seasonal budgets and effectively managed business expenses. Achieved monthly sales quotas and successfully managed personnel. Implemented strategies to improve customer service and drove store sales increasing profitability.

Education

Bachelor's degree, computer engineering
  • at LIU
  • February 2004

Specialties & Skills

Installation
Branches
operations
Programming
Research
programming-hardware maintenance-slaes and preslaes-fluent in english and french-flexible.
MS Office
health & safety

Languages

English
Expert
French
Expert
Arabic
Expert