Brand Manager
Mki Group
Total des années d'expérience :23 years, 1 Mois
Managing and motivating a team to increase sales ensure efficiency.
Managing stock levels and making key decisions about stock control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Analyzing and interpreting trends to facilitate planning.
Recording sales figures, for data analysis and forward planning.
Responding to customer complaints and comments.
Organizing special promotions and displays.
Attending and chairing meetings.
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors apply new ideas for fast moving items and for increasing sales.
Dealing with sales, as and when required.
Analyzing every aspect of bestsellers, and ensuring that bestsellers reach their full potential.
Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary.
Daily target, weekly target and monthly target (KPI’S)
Weekly report and monthly report.
Give all staff on duty and the daily target level in order to develop their sales in the fastest possible time.
Key items or store specific opportunities.
Responsible for maintaining the store at brand standard relative to merchandising and marketing guidelines.
Communicate all products needs to SM/Area VM to include size profiling hits and misses.
Shop competition bi-weekly to stay informed of what is going on in the market place.
Help with development and supervise visual specialists, accessory, window and the entire store.
Ensuring the products is delivered on time.
Mystery Shopper Results.
Managing and motivating a team to increase sales ensure efficiency.
Managing stock levels and making key decisions about stock control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Analyzing and interpreting trends to facilitate planning.
Recording sales figures, for data analysis and forward planning.
Responding to customer complaints and comments.
Organizing special promotions and displays.
Attending and chairing meetings.
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors apply new ideas for fast moving items and for increasing sales.
Dealing with sales, as and when required.
Analyzing every aspect of bestsellers, and ensuring that bestsellers reach their full potential.
Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary.
Daily target, weekly target and monthly target (KPI’S)
Weekly report and monthly report.
Give all staff on duty and the daily target level in order to develop their sales in the fastest possible time.
Key items or store specific opportunities.
Responsible for maintaining the store at brand standard relative to merchandising and marketing guidelines.
Communicate all products needs to SM/Area VM to include size profiling hits and misses.
Shop competition bi-weekly to stay informed of what is going on in the market place.
Help with development and supervise visual specialists, accessory, window and the entire store.
Ensuring the products is delivered on time.
Mystery Shopper Results.
Making presentations to potential clients to win contracts.
Discussing the brief with the client and identifying the key messages they wish to convey.
Gaining an in-depth understanding of the client's organization, products, image and target market.
Considering factors such as the space available for the display, any special features it should incorporate (such as chairs, models and computers) and the client's budget.
Coming up with design ideas, images and graphics incorporating the client's logo and corporate colors, and discussing these with the client.
Researching costs and working within a budget.
Revising designs according to feedback from clients and other members of the design team.
Overseeing the production of the chosen design, checking the quality and making sure the project is completed to schedule.
Producing a display usually involves working with printers, exhibition contractors, plastics manufacturers and metal fabricators. The job could also involve arranging for the display to be transported to and from exhibitions, installed, dismantled and stored when not in use. Designers may liaise with suppliers of lighting, furniture, flower arrangements and other accessories.
Researching lifestyle and design trends and making sure designs will appeal to the target audience.
Working with other members of the design, marketing and buying team to develop themes and color schemes for displays - for example Christmas, Valentine's day, sales and special promotions.
Sketching designs and developing floor plans, making the most of the space available.
Taking direction from head office on corporate schemes when appropriate.
Sourcing materials such as props and lighting.
Installing and dismantling displays.
Preparing visual merchandising packs, including plans and photographs, for other stores in the chain, to make sure all displays present a consistent image.
Visiting branches to train and brief staff on arranging displays.
The Athlete`s Foot 12 Stores in Kuwait.
•Train the sales professionals by providing detailed information about the specification and features of the product as per the guidelines of the brand.
•Providing employees with the necessary to know their customers understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partner.
•Handling the schedule process and managing the floor plan.
•Discussing with the brand Champions our pre-Buying order and the post buying order on a seasonal basis.
•I am controlling the CRM (Customer Relation Management) program for the shop.
•Maximize the potential of the store management and employees’ performing, coaching, management, identifying development opportunities to insure all store correctly, including succession planning and ongoing, monitoring the power planning.
•Handling the shipment process on a weekly basis.
•Ensure store achievement, stock loses target and business plan.
•Shop merchandising, stock control and stock take, train the staff with the new collection.
•Solving a staff issue, motivating the staff.
Define, design and implement a creative visual merchandising strategy
Create appealing and eye-catching visual displays that lead the customer through the entire store
Produce window displays, signs, interior displays, floor plans and special promotions displays
Identify key messages and set a clear image of the end result
Come up with, revise and present design ideas with assistant merchandisers
Act in alignment to the organization’s culture, products, image and target market
Monitor costs and work within budget
Oversee the production and brief staff on arranging displays
Change displays to promote new product launches and reflect festive or seasonal themes
Liaise with suppliers and source elements
Research lifestyle, demographics and design trends
Requirements
Proven work experience as a visual merchandiser or visual manager
Demonstrable visual design skills with a strong retail merchandising portfolio
Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation
Proficiency in Photoshop, Illustrator, or other visual design tools
Knowledge of current visual merchandising trends and best practices
Proficiency in MS Office
Creative and innovative thinker
Ability to analyze sales merchandising reports and survey results
BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar
high school PERSONAL STATEMENT: I Am a highly motivated Area Manager with over 15 years and Store Manager of retail management Experience. I enjoy a challenge and consistently achieve high standards and exceed The company targets through effectively working as a team player. Experience in all areas including customer service, stock control, goods in, goods Out, recruitment, training, disciplinary and staffing issues, and health and safety.