category manager
Innova health Care
Total years of experience :12 years, 4 Months
Leading Bath & Body Category.
Prepare the Market share data and setting the objectives of the portfolio.
Managing the relationship with main accounts.
Lead sales and marketing activities of a category based on the market data to build strategies
and execution plans that contribute to achieve the required development.
Successfully set and agreed on the annual targets for the total brand with the CEO and subsequently developed comprehensive annual plans for my brands, including new product launches and timelines, in alignment with the agreed budget.
Allocated the total target and budget to the sales channels and agreed on a monthly plan with
the branch managers and key account managers.
Developed go to market strategies for the sales team to follow, and provided them with the
necessary support and guidance to drive successful execution, during conducting regular
sales team meetings to measure the KPIs we agreed on, communicate goals, initiatives, and
update them on market trends or changes.
Developed and implemented pricing strategies for the new or current products, considering
cost changing or market needs.
Monitoring competitors performance periodically, Market share, prices and promotions
calendar per channel, BDAs and agreements, and market activities, and analyzing it to
determine the go to market strategy in the future.
Collaborated closely with the CFO to regularly review and monitor the categories adherence
to the allocated BTL budget, and identify the area of concerns of cost challenges on a
quarterly basis.
Provided the purchasing team with timely forecast based on market demand, and sales performance.
Collaborated closely with the purchasing manager to align procurement plans with expected
demand, avoid OOS or overstocks, and to ensure that items designs, manufacturing costs,
and timelines were effectively managed.
Prepare the market action plans for all new launches, and other key initiatives, relaunch or
new penetration, promotional launches, seasonal events.
Preparing studies, price map, sell in/out data, market share, promotional activity results, to
evaluate market trends to build strategies and operational plans that contribute to achieving
the required development.
Manage the relation among Category managers, Key accounts, and Merchandising team to
ensure that the investment for the market especially key accounts are executed as per the
plan.
Providing guidance, coaching and training the merchandising team to enhance their
planogram skills and product knowledge.
Participating in preparing the BTL budget and determining the costs of marketing campaigns
in accordance with the specified policies and specifications.
Collaborated with external vendors to design and produce POSM, Shelf talker, Display units,
Banners and posters, Danglers, etc., ensuring alignment with the product message and
adherence to professional standards.
Analyzing and measure the results of marketing plans and determine their success, to
prepare reports about them and discuss them with category managers.
Attending periodic meetings to review work developments and discuss the necessary
decisions.
* Achieving the desires sales goals by executing daily activities in accordance with defined
strategy.
* Managing communication with Hotels to attract them to make orders, and collect due
payments.
* Managing communications with inactive Hotels to update their activity to develop the
channel.
* Providing exceptional services to Hotels through the solutions of their problems. "size
changing, coffee machines issues, mold features"
* Providing the contacts data of Hotels to the Tele-sell team to ensure that all customers are
covered.
Preparing and developing the execution action plan that contribute to achieving the sales
target as appropriate.
Leading the merchandising team to ensure that all execution activities of the BDAs is on the
right level.
Monitoring the performance efficiency such as " availability, visibility, promotions and prices
strategy" for each account and prepare the reports for the KAM to take the necessary
corrective actions.
Develop and following the collection strategy with the account to reach the company
objectives.
Managing the sales process by overseeing the on-time delivery of our SKUs.
Inventory management for each outlet to ensure that all of our listed SKUs is available on the
right position on the shelves and not over stock.
Evaluating the competitors activity at the outlets "Rent initiatives, Flyers and instore
promotions" and provide the report for the KAM to maintain or change our promo calendar to
meet our market share target.
Building trust relationship with the key accounts to support our execution level at stores, and
providing solutions for the issues faced by them "Damage, delivery time, spaces issues,
coolers issues, etc., ".
Preparing regular sales reports and discussing them with the KAM and the customer.
Developing the sales area by directing customers to purchase our products or increasing the distribution level with the value that will meet the company objective.
Persuade the customer and implement the promotions activities and all initiatives related to our product in the stores.
Follow up the access at the stores. “POS material, coolers”
Ensure that all of the stores within the route are covered.
Increase the distribution level of the SKUs and customers.
Processed product returns, ensuring items were clean and resalable.
Fostered positive relationships with customers, enhancing loyalty and retention.
Preparing documents about daily sales report, archiving and updating them according to the latest developments.
Preparing studies related to the Hajj and Umrah sector to assess the current situation and prepare action plans.
Developing the KPIs to determine the extent of success in achieving the strategic plans of the public administration.
Preparing executive programs to organize Hajj and Umrah trips in the Kingdom of Saudi Arabia in accordance with specific policies.
Managing communication with third parties to coordinate and organize multiple tasks in the best possible quality.
Monitoring the overall performance during the organization of Hajj trips and evaluating it to develop the necessary corrective measures to improve performance.
The main objective for this section is to analyze the business environment.