Marketing Manager- Commercial Cards
American Express Middle East
مجموع سنوات الخبرة :17 years, 4 أشهر
Senior Manager responsible for the creation and delivery of Value propositions;
including marketing campaigns, GTM plans, as well as support direct sales to increase business market share, growth and profit.
Developing and managing marketing budgets, and overseeing the development and
management of internal operating budgets for media relations.
Developing strategies and plans which identify marketing opportunities, direct
marketing, and new project development.
Strategizing involvement of external communications and other support
agencies, for best value for money.
Planning and overseeing all marketing material distribution, including contracts and
legal obligations.
Planning and overseeing the activities related to marketing Production and Projects
done through other departments.
Vodafone, Qatar 4/2012 - 4/2013
Marketing Manager, Postpaid
Distinguished for developing competitive product portfolio which dramatically increased the company's sales & strengthened the overall products positioning.
Rolled out new Postpaid products/promotions by following the Product Development process after Identifying opportunities based on segment usage data services for residential and business customers. and market needs.
Reporting to: Head
This was achieved by coordinating tasks between different departments to deliver of Customer Experience
product per the project plan schedule.
Responsibilities included: Writing deliverables: business case, revenue forecast, product presentations, market research, marketing communication and customer
care briefs, sales training, test plans, functional product specifications, and project
plans.
Key Achievement: Designed and launched the Postpaid voice and broadband offers
that would take the company to the current Postpaid market share and meeting the
KPIs and the set targets.
.
Prepaid and Postpaid Product Manager
Part of the Start up team and a contributor to the successful launch of the Operations in Bahrain.
Identified portfolio gaps and deficiencies, devised new strategies with the consulting teams, produced the marketing collateral and sales tools
Key Achievement: Designed and launched the Prepaid and Postpaid voice offers
Compete against the 2 Mobile operators in the Kingdom.
First two year's KPIs were met and exceeded the set targets.
ZAIN (formerly MTC Vodafone), Bahrain 7/2004 - 12/2009
Business and Residential Marketing Specialist Marketing Department
Designed value propositions targeted at the Youth, Expatriate, Reported to: and True Corporate segments. Launched Prepaid/Postpaid Acquisition offers,
Usage stimulation offers, and Loyalty retention offers. Segmentation
Manager
BSc (Business Administration with concentration in International Business/Marketing) Endicott College 2003