Senior Country Manager
DAMAS Group
Total des années d'expérience :29 years, 10 Mois
Jewellery & Fashion Bahrian& Oman
• Leading the development, communication, and implementation of effective strategies and processes in line with
the business value proposition.
• Identified and investigated variances to financial plans and forecasts by interpreting financial results.
• Analyzed budgets, financial reports and projections for accurate reporting of financial standing.
• Developed annual budgets in collaboration with the CFO.
• Recommended merchandise to customers based on their needs and preferences.
• Built relationships with customers to increase likelihood of repeat business.
• Managed a portfolio of 35 accounts totaling $85 million in sales.
• Maximized revenues in several programs by implementing creative sales training techniques.
• Evaluated market trends and recommended marketing budget allocations to top management.
• Negotiated with vendors on availability, product specs, distribution, delivery deadlines and price.
• Represented organization at personnel-related hearings and investigations.
• Achieved over $20 million in new business during the 4th quarter.
• Worked with the communications team to drive internal promotion of company programs, initiatives, guiding
principles and mission.
• Coordinated and participated in promotional activities and trade shows.
• Managed staff of 280 sales associates, 35 team leaders and 35 assistant managers.
Developed business plan for the Retail Division (Fashion /Beauty & Gifts) with more than 21 outlets and T/O US$65
Million
• Full P&L responsibility (Lacoste / Geaox/ L'Occitane/CH/ Paul smith/ Faces/ Michael Kors / SAKS Fifth
Avenue)
• Participating in setting strategic directions both locally and at a regional level Developed marketing
calendar and negotiating activities with all brands.
• Maintained a healthy sales growth above 20% on comparative periods.
• Developed recruitment strategy and implemented with success and create leaders. Monitored and
analyzed financial, statistical and operational data trends.
• Developed Sales, inventory and stock management
• Managed a team over 50 Managers and sales associates
• Prepared feasibility studies on new store locations
Leading the Division with more than 5 international outlets brands (Sephora, Lacoste, Geaos, Tagz & L'Occitane)
• Leading Inflight Duty free Concessions with Oman Air T/O US$ 20 Million
• Full P&L responsibility Participating in setting strategic directions both locally and at a regional level
• Setting marketing calendar and negotiating activities with all brands
• Recruiting, hiring and personnel development
• Preparing management reports on monthly basis Responsible for sales, inventory and stock management
• Managing a team over 42 Managers and sales associates
• Preparing feasibility studies on new store locations
Stock Management, participate with Duty Free Selection, managed Intensive Programs to the cabin
crew,
• Maintaining/development of staff sales and provision of exclusive selections to meet with the
requirements.
• Leading & Coaching my team and Communicate effectively with the team, passing on all relevant
information at the right time.
• Preparing & Customizing the Duty Free Magazine by Launching new selection every 4 Months.
• Developed and implemented strategic plans to increase IFDS Financial controlling
• (analysis of accounts, budgeting, data
compilation Selected Achievements:
• Built an educated sales team from the cabin crew.
• Implement the best in flight duty free magazine in the region in 1995.
• Increase In-Flight Duty free revenue by over 200% through the selection and liaison efforts with sales
team members.
3
Selected Achievements:
• Improved Top line by 34%, achieving the second highest percentage of increase in the GCC region.
• Improved ROI to 2 digits from 6% to 17.2%
• Ranked No.1 in the company for Customer Services.
• Awarded regional “Operations of Excellence”, attaining the highest percentage of increase in sales.
• Reduced overtime usage to the First Rank across GCC region.
• Team leader for customer signature project in 2015
• Implement Store Activation dashboard
• Create DAMAS Perfumes project
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