Ali El-Sabban

Responsible for digital content, Electronic resources, Training and Workshops, Digital library platform and consultation Sales penetrating new market and expanding the business, with client retention and sales development, Lead sales team towards the achievement of targets and achieve maximum profitability and growth in line with company targets. Establish plans and strategies to expand the customer base. Manage training development and educational programs for clients and Account Executives.
o Developing the business plan and sales strategy in the GCC and Africa region to ensure attainment of company sales goals and profitability.
o Managing 2 Account Executives performance. (Hiring 2 more AE)
Address: Silicon oasis, Dubai, UAE
Mobile: (+971) 557255388
Email: Ali.elsabban@gmail.com Linkedin Profile: www.linkedin.com/in/ali-el-sabban-40aa6973
o Preparing strategies & action plans to increase sales leads and prospects.
o Reporting profit growth and achieved with planned proposals, presentations, Dashboards and detailed status to Management to track all prospects pricing and approval cycles.
o Developed and expanded territory through prospecting and lead generation, thus increasing customer base and exceeding sales quotas. Provided a professional and excellent level of customer service with existing and new
o Accounted for over $10 million in territory sales annually.
o Maintaining accurate records of all engagements & contracts in terms of pricings, activity reports submitted by Account Executives.
o Owning RFP response & submission and follow up.
o Recruiting, tests, and hires Account Executives based on criteria agreed upon by senior management.
o Insuring that all Account Executives meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes.
o Maintaining good relation and contact with all clients in the market area to ensure high levels of client satisfaction.
o Ensuring updating the sales force by the team and all records are on CRM.
o Attending All Events (Frankfurt book fair, Sharjah book Fair, IFLA...etc)

Key Responsibilities
 Implementing Market specific publishing programs.
 Ministries relationships and business opportunities
 Strategic Partner/Client development and management
 Custom Publishing for major large accounts.
 New business & strategic initiatives assigned by EMEA Director.
General Duties
 Support of new business opportunities, building successful work rapport & relationships.
 Explore business models with key clients.
 Develop publishing proposals with financials.
 Primary contact for key strategic partners such as MOE “Ministry Of Education”.

Responsible for sales development, Lead sales team towards the achievement of targets and achieve maximum profitability and growth in line with company targets. Establish plans and strategies to expand the customer base. Manage training development and educational programs for clients and Account Executives.


o Developing the business plan and sales strategy in the UAE and GCC region to ensure attainment of company sales goals and profitability.
o Managing Account Executives performance.
o Preparing strategies & action plans to increase sales leads and prospects.
o Reporting proposals, presentations, Dashboards and detailed status to Management to track all prospects pricing and approval cycles.
o Maintaining accurate records of all engagements & contracts in terms of pricings, activity reports submitted by Account Executives.
o Owning RFP response & submission and follow up.
o Recruiting, tests, and hires Account Executives based on criteria agreed upon by senior management.
o Attending and presenting the company in All the world wide Book Fair (Frankfurt book fair, London book fair and all the others in the region)
o Insuring that all Account Executives meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes.
o Maintaining good relation and contact with all clients in the market area to ensure high levels of client satisfaction.

o Taking ownership for entire sales lifecycle; from Leads to Closure.
o Determining and executing appropriate sales strategies for the Bank in accordance with the Bank’s consolidated strategy and operational targets.
o Determining critical success factors for new client acquisition, negotiate and close business to ensure that Branch Sales targets are achieved
o Meeting the branch sales targets in the defined market and business segments
o Developing and maintaining a network in the community to enhance the visibility of the bank and to build a strong referral source for new potential business.
o Ensuring branch operational integrity: communication and compliance in all branch policies and procedures.
o Providing consistent quality customer service to both internal and external customers that meets or exceeds established standards.

o Strong ability to achieve assigned sales quota and key performance indicators in designated strategic accounts, meet assigned expectations for profitability, achieve strategic customer objectives defined by company management and to realize strategic customer account plans that meet company standards.
o Ability to build a robust Customer database with Successful Customer sales visits.
o Expanding of business to include new clients; by establishing effective professional relationships with key personnel in assigned customer accounts.
o Maintaining high customer satisfaction ratings that meet company standards.
o Completing required training and development objectives within target time frame.
o Proactively leading a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and three-year period.
o Assessing, clarifying, and validating customer needs on an ongoing basis.
o Leading solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.

o Responsible to open new markets segments; owner to organize company exhibition in Sudan, South Africa & Morocco.
o Results driver oriented, Achieve Assigned challenged KPI in 6 months.
o Ability to build a robust Customer database with Successful Customer sales visits.
o Maintaining and developing new and existing customers through planned individual account management and liaison with internal sales and hire support staff
o Maintaining and updating the company export strategy
o Gathering international market intelligence to identify and secure suitable business opportunities across all Stage Electrics divisions.
o Identifying the most effective route to market for the company’s products and services.
o Building strategic partnerships with suitable in-market organizations
o Working with relevant government and third party agencies to secure funding and local market intelligence.
o Working with relevant internal departments to maintain and develop efficient export processes.

o Setting up sales strategy, sales plan in order to archive sales target required by the company.
o Detailing sales action plan to ensure that the target will be achieved on a monthly, quarterly and annual basis.
o Support, motivate staff member to achieve individual and team target Supervise daily work of sales staff Liaise closely with HR department in solving daily HR issues including discipline compliance, work attitude.