Manager Marketing & Public Relations
Beam Wave Co.
مجموع سنوات الخبرة :13 years, 3 أشهر
BEAM WAVE has engrossed on endearing and gaining the trust of customers at all levels with an extraordinary level of precision in the field of GPS tracking and fleet management solutions.
• Head-hunted as Marketing and Relations Manager for 2 company's under Beam Wave Group, at Safe Cab Application for transportation and delivery and Safe Tracking for safe tracking for logistics, monitoring drivers and vehicles performance.
• Headed the public relations programs to increase awareness and establish Beam Wave as a thought leader in tracking solutions industry.
• Developing and delivering industry leading strategic marketing plans, PR/ promotional/ advertisement campaigns, analysing the effectiveness of current marketing methods, enabling companies to capitalize on potential client base.
• Following-up advertising programs for marketing, evaluating degree of their response, identifying shortcomings/weaknesses and provided recommendations to address/solve them.
• Established pricing strategies, subsequent to studying/ evaluating the best possible strategy in order to achieve the highest percentage of profits.
• Managing contracts/ agreements, especially with advertising agencies, in order to implement advertising campaigns.
• Producing monthly and quarterly marketing and PR metrics and provide guidance for ongoing enhancement. Ensuring that PR activity delivers against business objectives and articulates key messages.
• Creating development plans and forecasting sales targets and growth projections
• Identifying market opportunities through meetings, networking and other channels • Meeting existing and potential clients and building positive relationships
• Liaising with colleagues to develop sales and marketing strategies
• Preparing financial projections and sales targets
• Attending events such as exhibitions and conferences
• Preparing sales presentations and participating in sales meetings
• Producing reports for management
• Training business developers and sales colleagues
• Working in a client’s business or in an office.
• Team player cover and hire talents when needed.
• Ensure full usage of CRM tool, data coverage and mapping of key contacts, companies and products for all accounts
• Productions marketing plans ERP knowledge or software service sales.
Microsoft office etc.
Advertising Agency is a growing agency in the field of advertising since 2016, 91 service starts with brand building, brand visuals, designs, social media management, creative and campaign execution, media production, and more.
• Creating development plans and forecasting sales targets and growth projections
• Identifying market opportunities through meetings, networking and other channels • Meeting existing and potential clients and building positive relationships
• Liaising with colleagues to develop sales and marketing strategies
• Preparing financial projections and sales targets
• Attending events such as exhibitions and conferences
• Preparing sales presentations and participating in sales meetings
• Producing reports for management
• Training business developers and sales colleagues
• Working in a client’s business or in an office.
• Team player cover and hire talents when needed.
• Ensure full usage of CRM tool, data coverage and mapping of key contacts, companies and products for all accounts
• Productions marketing plans ERP knowledge or software service sales.
Microsoft office etc.
• Served as commercial quality - sales support and E commerce department contracts management official for all types of commercial contracts for corporate and SME in each of the main regions cites including Riyadh, Sharqiyah, Makkah.
• Dramatically accelerated ecommerce sales: Defined innovative planning approaches, tools to maximize sales.
• Generated new business opportunities, ensured established short/long term goals are met through appropriate planning.
• Collated weekly reports, calculated and released commissions to sales team department employees.
• Played a key role in developing the company from renting only one Yacht until it became a strong company in Jeddah and Dubai. The field was expanded and all assets were sold to a company that includes buying, selling and maintaining 20+ luxury yachts in “Dubai” the world's finest city.
• Instrumental in developing and implementing innovative marketing and brand strategy, which facilitated attaining the growth and sales targets.
• Instituted strategic sales plans that expanded company's B2B & B2C customer base and propagated its strong presence.
• Superintended/ Provided leadership across dynamic Sales and cross-functional teams - Retails, Sales Support and E-Commerce in execution of all insight discovery, strategy, social media platform delivery and marketing engagements.
Marketing, Retails, Sales Support and E-Commerce
• Commanded the Marketing department and team, established and implemented marketing plans, supervised customer relationship management (CRM), trained/empowered employees to achieve unprecedented goals/targets.
• Designed, filmed and published propaganda films. Evangelized SEO across the organization and clearly communicate strategies and priorities.
• Facilitated demand creation and pipeline acceleration programs that align with overall business goals. Prepared, researched, contracted and liaised with the management of local and international exhibitions and hotels.
• Offered unparalleled expertise in Creative Digital Solutions, electronic marketing and management of social Media applications Leveraged extensive knowledge of performance-based Search Engine Marketing, to increase the number of followers.
Public Relations
• Developed marketing communications plan including strategy, goals, budget and tactics. Led all public relations activities, direct social media team to engage audiences across traditional and new media to build an industry-leading media presence, crafting the way the brand is portrayed and optimizing social media image of the Company.
• Conceptualized, planned and implemented digital marketing strategies to drive online traffic to the company website.
• Leveraged existing media relationships and cultivated new contacts within business and industry media.
HR and Administration Excellence
• Enforced regulations and organized internal administrative structure of the company and governmental/non-governmental legal affairs (contracts, permits, licenses, government records, etc.), which support achieving the organization targets.
• Concomitantly handled HR initiatives, managed recruitment, objectives setting, coaching and performance monitoring of sales representatives.
• Developed analytical tests and evaluating personal interviews to recruit the right person to promote effectively skills in the workplace, that supports the success of the company.
Financial Management
• Oversaw preparation of contracts - terms and conditions, delivered innovative solutions and drove continuous improvements whilst focusing on commercial finance issues and optimisation of contractor performance.
commercial pilot license i have 400 flying hours in multi engine aircrafts