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Mohammed Ali Al Heswani, Marketing and Advertising Director

Mohammed Ali Al Heswani

Marketing and Advertising Director·Al-Daham Watches Company

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 27 years, 5 months

Marketing and Advertising Director

January 2006 - Present

Al-Daham Watches Company

Riyadh, Saudi Arabia

January 2006 - Present

• Planned and led strategic marketing campaigns for luxury watch brands across 50+ showrooms in Saudi Arabia and
the UAE.
• Executed high-profile product launches featuring celebrities and seasonal showroom events.
• Managed full-cycle media production (photo, video, content) for brand campaigns across digital and print platforms.
• Oversaw multi-million-riyal marketing budgets with a focus on efficiency and impact.
• Directed brand repositioning initiatives and implemented comprehensive rebranding campaigns.
• Coordinated with internal sales teams to align marketing activities with revenue goals.
• Supervised digital media transformation and introduced cost-effective advertising tools.
• Developed corporate communication and PR strategies aligned with brand identity.
• Led cross-functional teams and ensured timely execution of projects within scope and budget.
Key Achievements:
• Broke a Guinness World Record by launching the largest advertising screen campaign in Jeddah.
• Increased online engagement by 20% through innovative content and digital media integration.
• Reduced media production costs by 30% while improving brand consistency and quality.
• Contributed to a 15% increase in showroom revenue by executing data-driven marketing strategies.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Manager

January 2000 - October 2025

Oubari Pharmaceuticals

Damascus, Syria

January 2000 - October 2025

• Developed and executed marketing strategies for new pharmaceutical product launches.
• Conducted market research and collaborated with sales teams to enhance brand positioning and market reach.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Founder and General Manager

January 2004 - January 2010

Dali Advertising and PR

Damascus, Syria

January 2004 - January 2010

• Established and managed a full-service creative agency serving premium regional brands across the Middle East.
• Led end-to-end delivery of integrated marketing, public relations, and media buying campaigns across traditional
and digital channels.
• Directed strategic planning, creative development, and client relationship management.
• Delivered key projects for major clients including Nestlé (6 product campaigns), Swatch, and Brother, enhancing
brand visibility and market reach.

Company industry:
Advertising

Founder and Production Manager

January 2002 - January 2004

Muse Advertising and PR Agency

Damascus, Syria

January 2002 - January 2004

• Co-founded and managed creative operations for a boutique advertising agency, overseeing end-to-end production
workflows.
• Directed branding, visual identity, and creative direction as both art director and board member.
• Delivered large-scale conference campaigns for clients in the telecom and entrepreneurship sectors.

Company industry:
Public Relations (PR)

Marketing Supervisor / Production Manager

January 2001 - January 2003

Yellow Hits Advertising Agency

Damascus, Syria

January 2001 - January 2003

• Supervised marketing campaigns and oversaw production of advertising materials.
• Coordinated with clients to deliver creative concepts and ensured timely execution of projects.

Company industry:
Advertising

Customer Service Officer

January 2000 - January 2001

Arfa Medical Supplies Company

Damascus, Syria

January 2000 - January 2001

• Handled client inquiries and provided after-sales support for medical equipment.
• Assisted in coordinating orders, deliveries, and ensuring customer satisfaction.

Company industry:
Medical & Healthcare Equipment

Marketing Assistant

January 1999 - January 2001

Nabulsi Coffee and Hot Beverages

Damascus, Syria

January 1999 - January 2001

• Assisted in planning promotional campaigns and supporting market expansion efforts.
• Contributed to client outreach and the creation of marketing materials to enhance brand visibility.

Company industry:
Food & Beverage Production

Education

Damascus University

January 1998

January 1998

Bachelor's degree, Business Administration

Syria

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
Management
Expert
Management
Expert
Customer Service
Expert
Customer Service
Expert
Project Management
Expert
Project Management
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Administration
Expert
Administration
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Business Development
Expert
Business Development
Expert

Languages

Arabic
Native Speaker
English
Expert