Mohammed Ali Al Heswani

• Planned and led strategic marketing campaigns for luxury watch brands across 50+ showrooms in Saudi Arabia and
the UAE.
• Executed high-profile product launches featuring celebrities and seasonal showroom events.
• Managed full-cycle media production (photo, video, content) for brand campaigns across digital and print platforms.
• Oversaw multi-million-riyal marketing budgets with a focus on efficiency and impact.
• Directed brand repositioning initiatives and implemented comprehensive rebranding campaigns.
• Coordinated with internal sales teams to align marketing activities with revenue goals.
• Supervised digital media transformation and introduced cost-effective advertising tools.
• Developed corporate communication and PR strategies aligned with brand identity.
• Led cross-functional teams and ensured timely execution of projects within scope and budget.
Key Achievements:
• Broke a Guinness World Record by launching the largest advertising screen campaign in Jeddah.
• Increased online engagement by 20% through innovative content and digital media integration.
• Reduced media production costs by 30% while improving brand consistency and quality.
• Contributed to a 15% increase in showroom revenue by executing data-driven marketing strategies.

• Developed and executed marketing strategies for new pharmaceutical product launches.
• Conducted market research and collaborated with sales teams to enhance brand positioning and market reach.

• Established and managed a full-service creative agency serving premium regional brands across the Middle East.
• Led end-to-end delivery of integrated marketing, public relations, and media buying campaigns across traditional
and digital channels.
• Directed strategic planning, creative development, and client relationship management.
• Delivered key projects for major clients including Nestlé (6 product campaigns), Swatch, and Brother, enhancing
brand visibility and market reach.

• Co-founded and managed creative operations for a boutique advertising agency, overseeing end-to-end production
workflows.
• Directed branding, visual identity, and creative direction as both art director and board member.
• Delivered large-scale conference campaigns for clients in the telecom and entrepreneurship sectors.

• Supervised marketing campaigns and oversaw production of advertising materials.
• Coordinated with clients to deliver creative concepts and ensured timely execution of projects.

• Handled client inquiries and provided after-sales support for medical equipment.
• Assisted in coordinating orders, deliveries, and ensuring customer satisfaction.

• Assisted in planning promotional campaigns and supporting market expansion efforts.
• Contributed to client outreach and the creation of marketing materials to enhance brand visibility.