Sales and Marketing manager - FMCG
Continental Group
Total years of experience :14 years, 10 Months
• Handling general trade and modern trade for Food & Beverages categories
• Developing rapport with wholesale clients, including active contribution to sales process.
• Prospecting new leads with high conversion rate to regular clients.
• Building wholesale strategies and manage customer accounts.
• Plan, execute and drive are numbers along with KPIs.
• Boosting interest in company offerings with trade marketing strategies, special events and marketing initiatives.
• Mentoring and guiding team members to ensure the sales targets are achieved on monthly basis.
• Ensure smooth distribution channels across Guinea and West African markets.
• Boosted Brand awareness and patron loyalty with special events, signature cocktails and seasonal offering
• Increased business by enforcing high level service standards.
• Coordinated bar services for private events.
• Oversaw weekly budget, ordering supplies and controlling use for maximum value.
• Maintained high customer satisfaction with good conflict resolution skills and adequate employee coverage for expected demands.
• Handled 50+ accounts and finessed relationships to maximize revenue.
• Achieved yearly target utilizing well-formulated executed strategies
• Lead and trained sales consultants to execute sales plans.
• Established annual and monthly sales objectives, in coordination with the company’s business plan.
• Developed commission and bonus plans for the sales department.
• Increased the business through the corporate accounts in my areas (DIP, Technopark, Al Quoz, Deira, Healthcare city).
• To maintain the business relation with the current clients.
• Submitted daily reports of the meetings and monthly overview regarding the revenue and the performance.
I did my Bachelor degree in Hotel Management and within my years of education they gave us courses in Travel and Tourism, sales and marketing which opened a lot of doors for me during my working experience.
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