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Ali Jouny, Area Sales Manager

Ali Jouny

Area Sales Manager·Aggreko

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 14 years, 5 months

Area Sales Manager

December 2023 - Present

Aggreko

Jeddah, Saudi Arabia

December 2023 - Present

Global leader in temporary power generation and temperature control solutions, operating in 80+ countries. Role covers the
Western Region of Saudi Arabia across construction, mining, manufacturing, events, utilities, BS&C, and multiline sectors. 2024: Exceeded annual sales target of $22M through strategic account management and new business acquisition
• 2025: Exceeded annual sales target of $20M for the full year, expanding client portfolio across key sectors
• 2026 Q1: Achieved the $6M quarterly target, maintaining above-target trajectory toward $20M full-year goal
• Led and delivered a single strategic project valued at $6-7M, managing the full sales cycle from prospecting to
contract execution
• Manage a high-profile client portfolio including Maaden, NEOM, Larsen & Toubro, Amaala Red Sea, Marafiq, National
Agriculture Company, Al Bawani, Al Mabani, and Nesma & Partners
• Lead, mentor, and coach a team of 5 Sales Professionals with personalised development plans and proven sales
methodologies
• Design and implement locally tailored sales strategies based on regional market dynamics, resulting in measurable
increases in market share
• Negotiate and finalise high-value contracts with major clients across construction, events, utilities, and BS&C sectors
• Leverage Salesforce CRM to manage client interactions, track the full sales pipeline, and optimise the sales process
• Monitor sales performance metrics and KPIs using Power BI dashboards to implement data-driven corrective action
plans

Company industry:
Electric Power Production & Transmission
Job role:
Sales

Regional sales manager

March 2012 - Present

Altaaqa Co

Riyadh, Saudi Arabia

March 2012 - Present

Company industry:
Electric Power Production & Transmission
Job role:
Sales

Regional Sales Manager

February 2021 - November 2023

Al Taaqa Alternative Solutions (Zahid Group)

Riyadh, Saudi Arabia

February 2021 - November 2023

Full P&L accountability for a team of 7 Senior Sales Engineers and a $10M+ annual target.
• Exceeded $10M annual target in 2021, 2022, and 2023 — three consecutive years of above-target performance
• Led a team of 7 Senior Sales Engineers, consistently exceeding monthly sales targets by 15%
• Implemented new sales strategies that increased overall regional sales performance by 25% year-on-year
• Managed used generator sales alongside new power solutions, expanding the product portfolio to address diverse
client budgets
• Developed and delivered comprehensive sales training programmes, raising standards of client engagement and
service delivery
• Managed key client relationships across construction, manufacturing, utilities, events, and BS&C sectors
• Developed detailed regional sales plans and budgets aligned with organisational growth targets

Company industry:
Electric Power Production & Transmission
Job role:
Sales

Senior Sales Representative

January 2012 - January 2021

Ejar — Machinery Rental Alternatives Co. (Zahid Group)

Riyadh, Saudi Arabia

January 2012 - January 2021

• Specialised in used equipment and machinery rental solutions with consistent annual revenue target achievement
over a 9-year tenure
• Developed territory-based sales strategies targeting construction, mining, manufacturing, events, and utilities sectors
• Created and delivered persuasive, client-tailored proposals that converted prospects into long-term accounts
• Built and maintained strong key account relationships, ensuring high client retention and referral business

Company industry:
Sales Outsourcing
Job role:
Sales

Education

Arabian Open University

January 2010

January 2010

Bachelor's degree, Business Administration

Lebanon

Skills

negotiation
Intermediate
negotiation
Intermediate
operation
Expert
operation
Expert
key account management
Intermediate
key account management
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
HVAC
Intermediate
HVAC
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES PLANNING
Intermediate
SALES PLANNING
Intermediate
SALESFORCE
Intermediate
SALESFORCE
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEMPORARY FILE
Intermediate
TEMPORARY FILE
Intermediate
Management
Expert
Management
Expert
Strategy Work
Expert
Strategy Work
Expert

Languages

Arabic

Native Speaker

English

Expert

French

Beginner

Training and Certifications

Certifications
Professional Sales Training
JDLP – Junior Development Leadership Programme
Project Management Professional

Training
Sales Mastery
Aggreko Co
Junior leadership program
Zahid Group

Hobbies and interests

Football, swimming,Watching movies