على جوني

Directed and closed a single strategic engagement valued at $6-7M, overseeing the full sales cycle from
prospecting to contract execution
• Oversee a high-profile client portfolio including Maaden, NEOM, Larsen & Toubro, Amaala Red Sea, Marafiq,
National Agriculture Company, Al Bawani, Al Mabani, and Nesma & Partners
• Coach and guide a team of 5 Sales Professionals with personalized development plans and proven sales
methodologies
• Architect and implement locally tailored sales strategies based on regional market dynamics, driving measurable
gains in market share
• Secure and finalize high-value contracts with major clients across construction, events, utilities, and BS&C
sectors, with average deal values exceeding $500K
• Utilize Salesforce CRM to manage client interactions, track the full sales pipeline, and optimize the sales process
• Analyze performance metrics and KPIs via Power BI dashboards to implement data-driven corrective action
plans

Full P&L accountability for a team of 7 Senior Sales Engineers and a $10M+ annual target.
• Surpassed $10M annual target in 2021, 2022, and 2023 — three consecutive years of above-target performance
• Guided a team of 7 Senior Sales Engineers, consistently outperforming monthly sales targets by 15%
• Introduced new sales strategies that grew overall regional performance by 25% year-on-year
• Coordinated used generator sales alongside new power solutions, broadening the product portfolio to address
diverse client budgets
• Designed and rolled out comprehensive sales training programs, raising standards of client engagement and
service delivery
• Cultivated key client relationships across construction, manufacturing, utilities, events, and BS&C sectors
• Formulated detailed regional sales plans and budgets aligned with organizational growth targets

• Specialised in used equipment and machinery rental solutions with consistent annual revenue target achievement
over a 9-year tenure
• Developed territory-based sales strategies targeting construction, mining, manufacturing, events, and utilities sectors
• Created and delivered persuasive, client-tailored proposals that converted prospects into long-term accounts
• Built and maintained strong key account relationships, ensuring high client retention and referral business