Ali Kassas, Consulting Partner

Ali Kassas

Consulting Partner

Aka Advertising Agency

Location
Saudi Arabia - Dammam
Education
Bachelor's degree, Marketing
Experience
17 years, 11 Months

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Work Experience

Total years of experience :17 years, 11 Months

Consulting Partner at Aka Advertising Agency
  • Saudi Arabia - Khobar
  • My current job since June 2022
Hotel Manager at Grand Silverton Hotel
  • Saudi Arabia - Khobar
  • June 2021 to June 2022

Managing the entire operations of the hotel

General Manager Operations at Bistro Group
  • Saudi Arabia - Khobar
  • June 2020 to June 2021

Managing the entire operations of the group

Director of Operations & Quality at Movenpick Hotel Al Khobar
  • Saudi Arabia - Khobar
  • June 2019 to June 2020

In charge of Operations, Quality, & Guest Experience in all in parameters and through all concerned departments.

Director Of Marketing at Kempinski Al Othman Hotel
  • Saudi Arabia - Khobar
  • June 2016 to June 2019

Responsible for budgeting, forecasting, and managing Marketing & PR

Director of Marketing - Acting DOSM at Golden Tulip Resort
  • Saudi Arabia - Eastern Province
  • June 2011 to June 2016

Achievements:
Broke the record of revenue generated from daily visitors
Achieved the highest occupancy % for the longest period in the history of the resort

Trade Manager at PPG - Transitions
  • Saudi Arabia - Khobar
  • October 2007 to August 2011

Achievements:
Was responsible nationally for KSA & Bahrain markets
Achieved 15% over annual target for KSA in 2009 under critical economic crises
Achieved 20% over annual target for Bahrain in 2010

Marketing Executive at bayt.com
  • Saudi Arabia - Khobar
  • October 2006 to October 2007

Achievements:
Volunteer job to gain experience and understand the job market

Marketing Research Analyst at PPG - Sigma Paints
  • Saudi Arabia - Khobar
  • July 2006 to September 2006

Achievements:
Internship Program (University Requirement)
Created a comprehensive competition analysis study on a program using MS VB

Education

Bachelor's degree, Marketing
  • at University College of Bahrain
  • January 2008

Completed my bachelor's degree in marketing.

Bachelor's degree, Marketing
  • at American University of Beirut
  • June 2006

Completed around 60 credit hours before transferring to Bahrain to resume my education.

Specialties & Skills

B2B eCommerce
Revenue Management
Managing Groups
Product Management
Marketing Strategy
Budgeting
Forecasting
Planning
ATL & BTL Marketing
SEO & SEM
Competitor Analysis
Branding & Market Research
Revenue Management
persuasion skills
marketing communications
marketing research
mass marketing
negotiation
marketing management
marketing
digital marketing
problem solving
market research
marketing mix
marketing strategy
business development
Operation
Operations Management
Accounting
Leadership
Recruitment
Management
Administration
Project Management
Customer Service
Public Relations
Team Management

Languages

Arabic
Native Speaker
English
Expert

Memberships

Iappndroid
  • Founder/ Owner
  • February 2013

Training and Certifications

Social Media Marketing Mastery (Training)
Training Institute:
Udemy
Date Attended:
July 2020
Duration:
8 hours
Superior Sales Management (Training)
Training Institute:
PPG
Date Attended:
March 2008
OPERA System (Training)
Training Institute:
Louvre Hotels
Date Attended:
February 2015
Trade Sales & Marketing (Training)
Training Institute:
TeamWorks
Date Attended:
October 2009
NLP (Training)
Training Institute:
Coursera
Date Attended:
September 2013
Marketing, Advertising & Retail (Training)
Training Institute:
HoReCa
Date Attended:
October 2011
Business Communications (Training)
Training Institute:
Louvre Hotels
Date Attended:
November 2014
Product Management (Training)
Training Institute:
PPG
Date Attended:
September 2008
Microeconomics for Manager (Training)
Training Institute:
Coursera
Date Attended:
November 2012
Presentations & Body Language (Training)
Training Institute:
TeamWorks
Date Attended:
August 2010
Essential Sales Skills (Training)
Training Institute:
Mark Williams
Date Attended:
August 2007
The Secrets of Customer Service (Training)
Training Institute:
PPG
Date Attended:
November 2007

Hobbies

  • Mixed Martial Arts
    Green Belt in Kickboxing Moon Level in Kowat Al Rami 2 years of Muay Thai