Associate Account Director – Media & Communications
3rd Floor Public Relations
Total years of experience :14 years, 7 Months
• Client Counsel & Communication - Providing the highest caliber of client service being key contact responsible for building a strong relationship and trust with client accounts including APEX Brazil, Ministry of Information Kuwait, ABB)
• Performance management: Continually monitoring client service and agency performance and ensuring the smooth production of campaigns - from briefing designers and copywriters, to managing budgets to implementation and delivery.
• Client Support: Interpreting both qualitative and quantitative research to solve client challenges, developing analysis and producing reports to the leadership team, clients and key stakeholders for review and decision making.
• Full-cycle development: Taking client brief through from concept to execution for a wide variety of campaigns and services: strategy, communication, brand, creative, content, promotion, etc.
• Account Management - Independently running accounts; developing and executing new business opportunities by growing client accounts, business reach and volume -resulting in long term business payoffs.
• Relationship Management: Managing and strengthening long-term business relationships with key accounts and implementing competent strategies to develop a strong network of credible contacts .
• Strong leader: Playing mentorship role to junior team members, sharpening their skills, offering assistance in complex tasks, and essentially grooming them to take up the position of director in the future.
• Ownership of business growth: Ensure that every department in the business plays an ambassadorship role to the organization in the course of content creation, new and creative ideas, editorial strategy with content pitches, press alerts and new campaigns in a range of media including social media.
• Creative Blend of Mind: Identifying and promoting newsworthy stories and topics of interest on the Client’s behalf ahead of the curve, which increases the brand’s popularity with the audience.
• External Relations: Establishing meaningful relationships internally across the business and externally with company’s main constituencies like key commentators, industry spokespeople, sector influencers and the media.
• Uniquely able to identify business strengths and challenges, develop consensus for new client projects and make improvements in operations and systems, and optimize productivity to grow revenues and profits.
• Promoting the expansion of business: Influencing decision makers with in-depth knowledge of client needs while communicating unique solutions to address those needs resulting in record level new account
• Contributed to developing robust PR teams and develop brand visibility, boost positive media coverage and comply with legal formalities and contractual obligations.
• Content Champion: Developing best-in-class content and creative strategies across a range of platforms that engages key audiences and moves opinion across all platforms including website, destination marketing, email, newsletters social media posts, blogs, and other relevant marketing content.
• Strong Focus: Making concerted attempts for delivering high-quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.
• Visionary: Setting the long-term vision, strategies and driving delivery of innovative, high caliber and high quality by reviewing and editing content produced by other members of the team
• Content Strategy: Ascertaining content in ethical, legal and compelling, keeping content that is fresh, accurate, compelling, and credible and aligned with key business KPIs.
• Creative Stewardship: Brainstorming with other departments to generate fresh content ideas and utilizing a data-driven and well-researched approach for creating content.
• Developing and delivering a visual strategy that supports written components and effectively publishing content across various channels
• Project Management: Leading projects with the largest scope and highest complexity and overseeing completion within constraints of time, scope and budget. Managing a calendar of editorial content, establishing timelines, and workflow and tracking project milestones.
• Audience Preferences: Efficiently handling the pulse of the target audience by keeping abreast of the latest happenings and developments and ideas by keeping audience preferences in mind.
• Full-spectrum content delivery: Managing projects right for idea generation to scheduling, inter/intra departmental coordination, project monitoring, until closure and reporting.
• Team Leadership: Exceptional manager of projects, staff, budgets, encouraging teams to develop engaging visual and written content to elevate the organization’s brand, increase public awareness, expand destination markets and drive efficiency.
• Relationship Management: Maintaining top-level contact with internal and external partners and creative stakeholders to deliver on strategy as well as building a strong professional network to drive incremental revenue opportunities.
• P&L Management: Establishing departmental budgets, controlling expenditure and work with cross-functional teams across the matrix organization (including partners and producers of content) to source compelling content, drive visibility and improve effectiveness and operational efficiency.
• Ensured channel leadership position by building an impressive marketing strategy to meet channel needs and business objectives to enable exponential subscriber growth and maximize the ROI through marketing data analytics.
• Rolled out strategies with a creative vision covering marketing, digital, and strong analytics to achieve the established channel growth and positioned Sport360 as the region’s leading channel.
• Successfully translated requirements into compelling proposals; effective marketing campaigns and standardized guidelines aimed at enhancing overall channel growth, sustained profitability of operations and improved business performance.
• Combined marketing expertise and knowledge of the digital world to deliver dramatically improved results to increase product popularity, awareness, reach and profit avenues.
• Liaised with brand and product marketing to execute company message, create compelling narratives for use with a variety of audiences.
• Trained the teams to effectively implement innovative messages based on trending market situations that effectively cover opportunities and challenges. Additionally offered recommendations for improvements.
• Poised to attain the next level of growth by identifying new ideas to delight the channel’s consumers and promoting it through various marketing initiatives and a culture of continuous improvements.
• Cultivated cross-department relationships (Sales/Marketing/Fitness) and familiar with the industry, channel, competitive brands, and customers’ issues and typical needs.
• Sourced, collected, researched and wrote data-driven stories in tandem with the organizational and professional journalistic standards of accuracy, balance, impartiality and fair dealing in both -print on the Al Bayan website and the daily app.
• Developed strong network of contacts with government departments and other journalists, section editors, developers and designers to present results, ideas and information in a more visually engaging way across all formats (print, app and web).
• Assumed responsibility for developing stories, amending and updating material as required. Resolved editorial problems by developing alternative strategies and creating long-term data sources for stories and new features including indices, data templates for sports, economics, national and social events.
• Set the bar of visual journalism at excellence by creating good infographics and visually pleasing data for accompanying stories of other journalists. Set benchmarks by reviewing all data providers and data software.
• Devised fresh data-driven editorial products for government and semi-government authorities like DEWA, Dubai Customs, Emirates Airlines, DIEDC and Dubai Culture.
• Tapped all key dates marked in the annual calendar to improve visibility in the social space and designed strong promotional plans for the vibrant UAE market.
• Provided inputs with a 360-degree coverage of all relevant topics, exclusive stories, features, analyses, opinion pieces and videos for publication across both the website and the newspaper.
• Designed daily lifestyle features pertinent to culture, travel, local issues, events, health, and fitness as well as the booming retail sector as well as organized interviews with senior board level directors through a network of contacts.
• Created and integrated distinctive infographics, data journalism and data visualization in order to ensure a powerful visual impact for users and expanded foot-print through advertising and PR campaigns with partners on Facebook, Twitter, and Instagram.
• Wrote weekly lifestyle features for Ahlan! Magazine.
• Translated, and cooperated with freelance translators, and subedited quarterly supplements.