على مرتضى

 In Charge of Cadbury Chocolates product line in KSA (Kraft Foods)-implementation of trade support programs & supply chain
 In Charge of Nan, Nido, & Cerelac product line in the pharmacy channel in KSA (Nestle Arabia)-implementation of trade support programs & supply chain
 In Charge of Ulker Soup & Pasta & Canderel product lines in KSA
 Setting monthly forecast and sales targets to KSA regions.
 Prepared Canderel & Ulker Business Plans 2013
 Prepared Promotional Calendar for the year 2013 (on-going implementation)
 Planning and managing implementations of all marketing and trade support programs

 In Charge of Away from Home Market Sector (Institutions/ Kitchens & Restaurants), handling Institutional Aluminum Foil, Cling Film, Plastics, Tissue & Hygiene Product Lines
 Launched New Unified AFH Product Portfolio in WP of KSA with full coverage program
 Performed market competition analysis for New AFH Portfolio- Price & Product Specs positioning ( Napco Vs Competition)
 Performed Estimated Market Volume study for Garbage Bags, Trash Bags, and Aluminum Foil & Aluminum Trays product lines in Jeddah Market in 2012.
 Proposed and implemented New Unified AFH Product Portfolio logo/design (Sanita-ServU) & packaging
 Produced 2011& 2012 AFH Sales Forecast by product line / by SKU
 Achieved 16 % Sales Growth in AFH Market Sector (2012 Vs 2011)

 In charge of Sanita Aluminum Foil, Sanita Cling Film, Plastics, & Charm Cotton Product Lines
 Following the product’s cycle from raw material; production; sales forecast; promotion and campaigns; after-sales service (evaluation and recommendations)
 Launched Sanita Sufra Matwiya (Portfolio of 7 table covers products) in WP of KSA ensuring coverage; and awareness through BTL & ATL Programs
 Launched Hala Garbage Bag On Roll in WP ( Involvement in finalizing product 4p’s to trial and final launching)
 Prepared the business plan for 2010 for all above lines
 All above lines had an average growth of 12% 2010 Vs. 2009

-Following the product’s cycle from raw material; production; sales forecast; promotion and campaigns; after-sales service (evaluation and recommendations)
-Performing Market Visits in Jeddah and Western Province Remote Area, performing visibility analysis, BTL implementation in Modern Trade, price fishing, Competition movements, and shelf share by category.
-Designed and implemented consumer panel test and market research to gain insight of specific consumer purchase behaviors and obtain consumer data

With a predetermined aspiration to gain insight on the Saudi consumer market, I have joined PepsiCo-Jeddah for an internship program, where I have humbly participated in the launching program of Aquafina bottled water, a profound experience that has developed my ability to work in a diversified culture and thoroughly communicate findings based on market verified data.