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Strategic Marketing
• Market analysis on size, trends/needs
• Early identification of business opportunities
• Definition of applications per market and top customers
Initiate and manage strategic activities
• Ensure development and early identification of business opportunities
• Identify, initiate and lead strategic partnerships
• Promote emerging technologies
• Support Industry Sector Initiatives (e.g. railways, power generation, water)
• Initiate and manage strategic events
Drive Sales Process
• Ensure continuous update of the Target Projects
• Drive Capture Team, Tender Screening, Risk Review and Won-Lost Processes
• Implement CCP tool (Internal System of Projects Registration)
• Better leverage ABB's Global Account Management.
Ensure common Front-end sales process
• Improve link between Front End Sales and Local Business Units
• Supervise deployment of Business Guide
• Common channel management