Ali zamin Raza

Lead end-to-end e-commerce operations for NumberC — a Kuwait-based online beauty, haircare, and lifestyle
retail brand running on Shopify and Odoo — across multiple physical store branches.
Growth & Commercial Impact
• Scaled the NumberC digital channel from launch (KWD 0) to KWD 50, 000+ monthly gross sales with minimal
headcount and tight ad spend — owning category mix, pricing, bundles, and inventory depth decisions.
• Built and presented quarterly KPI reports to leadership covering revenue, AOV, conversion, returns, and
channel performance — including operational commentary on regional macro impact and Meta Ads pause
recovery.
• Worked in parallel with the marketing team on Meta Ads — providing operational input on inventory depth,
bundle availability, and SKU prioritization to support paid social campaigns and seasonal pushes.
• Designed data-driven product bundles for K18, premium haircare, and skincare brands using live SOH and SKU
velocity data — improving basket size and clearing slow-moving inventory.
E-commerce & Catalog Operations
• Standardized Shopify product titles, descriptions, and imagery across haircare, skincare, tanning, and body
care categories; managed full Arabic translations for all customer-facing content.
• Drafted and published bilingual customer-facing legal documents (Refund & Return Policy, T&Cs) aligned with
Kuwait consumer protection requirements.
• Managed full product life cycle from vendor onboarding → article listing → pricing → publish → post-sales
analytics.
Inventory, Supply Chain & Automation
• Architected a proprietary Auto-PO Push file in Excel covering 5, 295 SKUs across multi-branch operations —
with grading logic, REQ short-code parsing, warehouse stock checks, and pipeline overrides — eliminating
manual planning errors.
• Wrote Python (pandas, openpyxl) automation scripts for bulk pricing updates against a master VBA-enabled
inventory file on OneDrive.
• Executed Odoo vendor pricelist remediation at scale — corrected sequence numbers, default vendor flags,
price mismatches, and import errors across 10, 000+ SKU records.
Channel & Partnership Expansion
• Owned the Deliveroo Kuwait launch for NumberC — catalog onboarding, pricing logic, fulfillment integration,
and announcement coordination.
• Coordinated cross-functionally with marketing, IT, finance, and warehouse teams to align ops with growth
campaigns and seasonal peaks.
• Managed end-to-end e-commerce and retail operations across 5 retail store branches in Kuwait, integrating
online and in-store inventory, fulfillment, and customer service.
• Forecasted store-level stock movement to inform marketing campaigns, replenishment cycles, and category
planning — minimizing stockouts and overstock.
• Owned vendor onboarding and lifecycle management for up to 300 vendors, covering PO release through
stock arrival with deep forecasting visibility.
• Partnered with the marketing team to define brand positioning, target segments, and channel-specific
marketing plans.
• Planned driver allocation and tracked order TAT from dispatch to customer/hub — drove down delivery TAT
through routing and load optimization.
• Collaborated with IT on system functionality, integration improvements, and operational reporting.

Outbound Operations
• Supervised outbound operations of a 7, 000 sq ft e-commerce warehouse in a WMS environment, leading a
team of 12 direct and 180 indirect staff, and dispatching 1, 500+ customer orders daily.
• Planned daily resource allocation (manpower, MHE, space) for picking, dispatch, QC, and vendor returns.
• Enforced QC norms on every dispatched order; prioritized NDD (Next Day Delivery) and SDD (Same Day
Delivery) cutoffs.
• Reduced order delivery TAT from 5 days to 1 day and PNA rate from ~50% to under 1%.
• Promoted Lean and 5S principles to eliminate waste and improve productivity across the warehouse floor.

Inventory Control & KPI Management
• Designed weekly cycle count and perpetual stock-take processes; conducted RCA on high-variance SKUs and
implemented corrective actions.
• Devised and tracked KPIs (vehicle TAT, picks/hour, manpower utilization, packs/hour) against organizational
benchmarks.
• Trained and developed 3PL/contract labor through structured ongoing training programs and contingency
manpower plans for peak season.
• Monitored daily/weekly cost elements (manpower per order packed, etc.), analyzed variances, and
implemented cost-optimization actions.