Trade Marketing Manager
British American Tobacco
Total years of experience :4 years, 4 Months
• Boosted ROI on marketing & promotional spend by choosing best activities to drive volume
• Rolled out several promotions successfully on both retail and wholesale channels to increase sales and volume
• Proactively led the Joint Planning sessions and Business Review meetings
• Closely worked with Marketing Director and the Head of trade to formulate the promotional plans to meet and exceed the monthly target
• Maintained periodic reviews of marketing activities & market trend reports
• Provided quality service to Sales Teams, and supported team in achieving sales targets by implementing effective marketing plans
• Successfully Launched “Kent Nanotek” throughout different regions in Iran and became the best selling cigarette in “Slim Sector” during the span of 3 months
• Introduced Category Plans which helped in achieving distribution and Sales Objectives
Brand Marketing Stint (Oct 2008 - May 2009)
• Created a brand plan for Kent Family Cigarette
• Established and maintained effective working relations with internal and external stakeholders of the project
• Launched the Kent Red pack change in the Iranian market as a part of my assignment in the brand team
• Managed the Kent Sonic Revival Event as part of my stint in the brand team
Trade Marketing Stint (May 2009 - Oct 2009)
• Proposed a new strategy for BAT towards its in-store marketing in Iran
• Liaised with the trade team to interview, recruit, and train 100 merchandisers across Iran
• Operated as a wholesale coordinator and promoted the new Kent Red Pack
• Prepared a cycle instructions for cycles 10 and 11 in 2009 to promote more of Kent family
• Managed and back checked a team of 8 merchandisers as a senior merchandiser on a regular basis and made sure their activities were according to the cycle instructions provided
• Successfully managed to increase the level of facing and availability of the new Kent Red in wholesale channel
Human Resources Stint (Oct 2009- Feb 2010)
• Successfully applied the ways to find the right talent
• Ran interview sessions with candidates
• Fully revised the leave and travel policy which was later approved by the Leadership Team
• Created a fleet policy for the first time in the history of BAT Iran
• Created Advisory Booklet for Expatriates
• Ran assessment center
• Successfully ran more than 20 interview sessions
Marketing Finance / Operation Finance Stint (Feb 2010- Mar 2010)
• Studied the current Factory KPIs and created a more efficient process for KPIs through internal and external benchmarking
• Created a manual for the first time in the history of BAT Iran to reflect the situation of BAT compare to its competitors
• Sold more than 72 million AED worth of properties
• Proactively hit the quarterly sales targets
• Provided agency agreements with different real estate companies and developers
• Successfully met business targets and maintained a relevant setup for continual growth and development of the company
• Created and retained a good relationship with clients by providing property advices