Senior Sales Manager (Category Market Strategy and Planning - Oral Care)
Procter & Gamble
Total years of experience :8 years, 11 Months
•Achieved a new record sales in JAS'23.
•Develop and execute sales strategies and plans to achieve revenue goals.
•Manage and lead a team of sales representatives.
•Analyze sales data and trends to identify opportunities and areas for improvement.
•Build and maintain relationships with key customers and partners.
•Develop and deliver sales training and coaching to team members.
•Forecast sales and develop budgets.
•Track and report on sales performance.
•Work with marketing and other departments to develop and implement sales and marketing campaigns.
•Identify and develop new market opportunities.
•Stay up-to-date on industry trends and best practices.
•Increased revenue by 200% for two consecutive years by developing and executing sales strategies and plans for the full portfolio of P&G products to pure players such as Amazon and Noon and q-commerce platforms like Delivery Hero, Nana, and Ninja.
•Solidified new processes for supply and accounting to ensure smooth sales with customers.
•Analyzed e-commerce sales data and trends to identify opportunities and areas for improvement.
•Worked with marketing and other departments to develop and implement e-commerce sales and marketing campaigns.
•Stayed up-to-date on e-commerce industry trends and best practices.
•Managed the Always brand at Nahdi pharmacies, a major retail chain in Saudi Arabia.
•Developed and executed sales strategies to increase sales and market share.
•Managed the ordering cycle and ensured that all products were in stock.
•Listed new SKUs and worked with merchandising to ensure optimal placement.
•Won the Global Best Customer Award for the Fem-Care Category at P&G, demonstrating a proven track record of success.
•Coordinated and managed projects across three business units, reporting directly to the regional project manager and the operations manager.
•Developed and implemented weekly objective reports for each department, aligning them with overall goals.
•Sent daily briefs to the group planning and follow-up manager to monitor project progress.
•Scheduled and facilitated meetings between all departments and the operational manager to maximize productivity.
•Presented and sold CSH products and services to current and potential clients, generating new leads and closing deals.
•Managed sales activities within the approved budget and controlled costs, ensuring a profitable sales pipeline.
•Established and maintained relationships with current and potential clients, building trust and loyalty.
•Developed and implemented sales action plans to achieve specific objectives and manage current projects in detail.
•Participated in market research to analyze competitors' strengths and highlight CSH's competitive advantage.
•Conducted presentations, client meetings, and proposals to educate and persuade clients to choose CSH's products and services.
•Managed after-sales services through quality assurance and collected satisfaction surveys to ensure customer satisfaction.
•Followed up on the collection of payments to maintain a healthy cash flow.
•Coordinated with project managers to understand timelines, payment schedules, and delivery of services, ensuring that all projects were completed on time and within budget.
Laboratory supervision
Was awarded honors for academic excellence in an MBA program