Aliaa El Shabrawy

- Planned and executed brand strategy across the MENA region.
- Led a team of twenty junior and senior specialists across the region to achieve desired KPIs.
- Managed existing and extended new relations with brand partners across the region.

- Lead a team of 5 diverse creatives to help implement and execute brand strategies across digital channels for an array of clients varying between F&B, Retail, Government, and Automotive.

+ Content manager:
- Content creator: investigate, cover, report and conduct cultural (Music, Movies, Photography, Arts…etc) stories for own operational website triplew.me in both AR and ENG.
- Copywriter; Generate compelling, locally relevant, and engaging content for both operational website and marketing campaigns including some of the biggest brands in the Middle East (i.e. HSBC, Gap, Splash, Yahoo, Lays...etc) in both Arabic and English.
+ Project Manager:
- Build, understand, ensure, maintain and develop client relations.
- Formulate media plans, including media tracking, media metrics, and gathering best solutions for each client accordingly.
- Provide and contribute creative ideas for different and unusual marketing solutions.
- Content and social media strategist; strategy for content roll out for both operational and branded content campaigns.

- Assisting & supporting the director in their duties.
- Handling all administrational matters for the visiting artists with international cultural bodies and embassies; correspondence, itineraries, liaisons and ticketing...etc.
- Identify, analyze, prioritize and communicate tasks.
- Ensuring relevant management information is captured, analyzed and delivered to all associated project parties.
- Highly experienced in supporting, tracking and reporting on specific sub-projects and assumed deadlines with all involved parties to ensure efficiency and effectiveness.
- Preparing reports and information as requested.
- Coordinating project from inception to completion.
- Venue designer and space coordinator.
- Leading and organizing a team of volunteers alongside on-site supervision.
- PR & Media coordinator.
- Social media officer/content moderator of the official page.

- On air radio show host:
The Midday Show: 3 hours weekly entertainment talk show with the latest on current events, updates, discussion topics and guests in the studio.
Soundtrax: 1 hour weekly musical show with Arabic, American and International Original Motion Pictures Soundtracks with movies trivia and latest box office news.
World Beat: 1 hour weekly musical show with fresh new original sounds and genuine music from around the world recorded by artists away from the mainstream.
DardaChat: 2 hours bilingual weekly entertainment show with special fun themed discussion topics, competition, musical segment, the latest entertainment news with the best Arabic & English music.

- Creative Editor:
Writer & voice over talent of a number of produced sitcoms, jingles, promos... etc.

Contributing to all project phases including:
- Creation, development & revision of architectural designs and drawings.
- Participation in the Interior design.
- Coordination of interior, architectural, structural and electromechanical drawings.

Contributing to all project phases for the outcome of a successful project including:
- Layout coordination: For license & initial execution drafts & graphs.
- Urban design: To achieve optimum use of land according to conditions.
- Architectural design: Development of initial sketches according to the owner's needs.
- Interior design: Creating/Choosing interior design; suitable materials, finishes & elements (Furniture, Flooring, upholstery, lighting… etc) to create the ultimate space that combines elegance and functionality.
- Value Engineering: Creating bill of quantities (BOQs), quotations, price lists comparisons between different contractors & suppliers.
- Time Scheduling: For the project to be delivered in time.
- Sites follow up: Supervision on site.

Selecting from our variety of ranges for:
- Creating quotations as per consultants’ specifications, also comparing specified tenders to suggested offers, as well as taking part in tenders' handling & preparations together with correspondence arrangements.
- Creating submittals with specific technical specifications & quotations to be sent to owners.
- Exploring and researching the latest in designs, fixtures & technologies in the lighting industry.
- Contributing to the presentation & the 3 dimensional shots of a number of projects.
- Follow up on customer satisfaction & products' maintenance.