Sales Analyst - Intern
LG
Total years of experience :14 years, 10 Months
LG Electronics Fresh Graduate Training Program- Commercial Display/ Order Management Department, Dubai
- Sales & Stock Order Management
- Overall forecasting, communication and production requests with HQ in Korea
- Sales Reporting & Sales Analysis (comparisons year on year)
- Top Management Report Generation
- Market share analysis & strategy
• Brand health and equity research projects for Nestlé and Al-Ghurair Foods
• Attending focus groups and developing analysis reports
• Participating in writing research findings reports
• Conducting content analysis of fieldwork data
• Areas of expertise: Client servicing and full execution of market intelligence and consumer insights projects:
o Translating briefs into successful business proposals and research data into insightful reports
o Proximate observation of consumer behavior and touch-point through ethnography, in-depth interviews, focus groups, and market visits
o Creating effective Recruitment Questionnaires and Discussion Guides
o Setting up and organizing fieldwork across MENAP countries
o Budgeting and achieving financial targets
o Presenting F2F findings to clients
o Qualitative and Quantitative data reading and analysis skills
• Key clients: Nestlé, Johnson & Johnson, Pepsi, Al-Ghurair Foods, National Dairy, HSBC, and General Motors
• Led project themes: U&A, concept testing, campaign evaluation, shopper studies, brand equity and positioning, market entry strategy, and competitive analysis research
• Marketing analytical models: Marketing Mix, SWOC Analysis Model, STP Analysis Model, Aaker's Brand Identity Model, and Kapferer’s Brand Identity Prism
• Financial analysis and potential investment analysis reports
• Regional investment research project
• Accounting and auditing tasks
• Real estate investment status summaries
Volunteered in organizing several events on-campus, e.g. Career fair, alumni dinner, and various conferences and events throughout 2009-2012. These events helped me sharpen my organization skills, public relations skills, and team work skills.
Worked as an organizer in the Graduation Ceremony at AUS for three semesters. The job required assisting the graduates with the filing process of their graduation forms and I had custody of the files eventually to properly organize them and hand them over to the department's supervisor.
Worked as a promoter of an educational software for fifty hours.
American University of Sharjah (AUS), United Arab Emirates. Bachelor of Science in Business Administration Major in Accounting and minor in Management
