Strategic Marketing Manager - Commercial Real Estate
Talaat Moustafa Group TMG
Total years of experience :14 years, 11 Months
Advocating for TMG Commercial 'Malls & Clubs' Revenue Marketing & Strategic Alliances!
Development & Marketing Consultancy for Real Estate
Business/Executive Management Coaching
Development and implementation of the Brand strategy.
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, EDM and PR.
- Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Guiding the day to day activities of the marketing team.
- Ensuring that the marketing objectives are implemented by the marketing team.
- Work closely with product management team to define marketing materials and programs.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Developing and delivering marketing and communications strategies for the organisation.
- Undertake continuous analysis of competitive environment and consumer trends
- Conducting needed market research across the region as in Pricing, propositions, etc.
- Surveying the market (region) for events that needs to be attended by Technowireless
- Maintaining the latest knowledge on all products and services offered by partners and suppliers.(i.e. market analysis, competitor analysis and market trends)
- Assist in business development and alliance initiatives:
Conduct quality survey to assess clients satisfaction
Compile an overall review to services performance
Conduct SWOT analysis
tructuring and managing the marketing department to fulfill all BTL, TTL & ATL requirements for the corporate brand and its sales operation of 6 residential, commercial, touristic and industrial developments in key destinations across Egypt. Our functions include and are not limited to: brand development, launch campaigns, communication strategy, events planning and management, creation/review/design and update of collateral, publication advertising, TVC production and airing, PR and CSR, pos material, copy-writing, website, digital marketing, managing social media platforms, extending the geographical reach....etc.
A 360˚ marketing agency with a focus on brand development, strategic marketing planning, corporate communication and transformational creative solutions to cater for business development and sales growth with hands on the various disciplines of the marketing cycle i.e. PR, digital marketing, advertising, production, videography, event planning & management …etc.
B1 Creative Studio is one of 3 companies under BB Holding Group which was initiated by businessman Mohamed Desouky in 2006 in the UAE with BBusiness -a company specialises in Learning and Development Solutions for medium and large enterprises in the MENA region.
We aim to fulfil the gaps of the marketing and advertising landscape in the region and build long-term partnerships with our clients while providing value for money solutions, endearing marketing tactics, quality client services, and most of all substantial ROI.
Project
-Prepping for the corporate brand portfolio architecture, launch and communication strategy
-Setting the way forward for the park, stakeholders portfolio and activities mix
Project:
- Raise company profile in the MENA region
- Increase brand recognition and awareness
- Introduce the market to Gleeds' services
- Benchmark the brand and reform the portfolio
- Communicate on different platforms to ensure a wider spread amongst target industries
- Manage affiliations, memberships and cooperation initiatives
- Direct, design and manage participation in regional events and specialised exhibitions
- Build and enhance the company's network of key players in the region in target industries
North Coast Development
Responsible for planning, development and implementation of all of EHD marketing strategies, marketing communications, and public relations activities, both external and internal. Oversee development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Coordinate and manage agencies and service providers. Direct the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of EHD.
- Managed and maximized the benefits of LE5million marketing budget for CBNH and LE3million for CASA
- Market placing, repackaging and re-branding
- Managing key accounts and international investors relations
- Utilizing my network to cater for overseas buyers buying in Egypt as well as locals interested to buy/invest overseas
- Achieving a high impact customer service and client relations results
- Skilfully produced marketing and media material for real estate projects; played instrumental role in sales and training initiatives, consequently coordinated and delivered 30% sales within first phase of Pyramids Heights
- Attended and represented the company at the Home Buyer Show - UK and other related international exhibitions
- Built a network of more than 80 overseas real estate agents worldwide and presented them to the Egyptian promising real estate market through professional orientation and handling; achieving credibility and satisfaction
- Devised guidelines and polices for utilizing innovative networking and marketing strategies to surpass competition
- Improved work flow via successful implementation of better contracting, claims and reporting procedures
Al Dau Development
BA English Language - Translation
