Product Specialist
Merck Serono Pakistan
Total years of experience :2 years, 6 Months
Key accountabilities include:
Develop product launch / re-launch plan focusing on channel price / margin strategy and distribution management
Develop product local adaptation plan and brand awareness creating communication solutions; seminars, brochures, sampling and POS
Track sales on assigned products Supramycin-100 capsule (doxycycline hcl), Infexin (cephradine), Mercefex( ceftriaxone) and recommend plans to increase segment sales, gross margins and market share
Use detailed knowledge of products to provide assistance and training to internal and distributors sales team
Develop competition intelligence and develop counter strategy to retain and enhance product penetration and market share
Achievements:
Planned and re-launched Mercefex ( ceftriaxone) in 2011
Jan 2012 developed product brochures and POS material, organized sales team training for Cefomerc (cefotaxime) and achieved +18% product penetration, +10% sales growth vs 2011
Visited top 10 customers with sales team to demonstrate product knowledge and on-the-job training
Organized and conducted seminars and symposiums across Pakistan on new product launch and re-launch
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Significant Courses VIRTUAL UNIVERSITY, Islamabad, Pakistan MBA - 2014 CGPA 3.11 Marketing Management, Financial Accounting, Business Communication, Human Resource Management, Business Math and Statistics, Introduction to Computing and Organizational Behaviour
LAHORE UNIVERSITY, Pakistan Doctor of Pharmacy - Pharm-D September 2005- June 2010 Cumulative percentage: 74.5% Term Paper and class presentation 'Drug induced diseases in Central Nervous System, Project on Industry Layout Design, Project on Sugar Coated Tablets Preparation, Term Paper and class presentation 'Difference between Emulsion and Micro Emulsions
GIFT - GUJRANWALA INSTITUTE OF FUTURE TECHNOLOGIES Intermediate in Medical Science - 2004