Media Manager
OSN Networks
Total years of experience :16 years, 3 Months
Looking after the planning, strategy, and buying of all media. Liaising
and managing the Media Agency, internal stakeholders and the
content marketing teams.
• Setting up the campaign creatives and consulting on
messaging, durations and effective communication through
each medium.
• Extracting and uploading custom audiences - creating look a
like - and uploading of Offline data.
• Looking after campaign performances daily and working on
optimizations
• Reporting and liaising with our analyst, on creating dashboards
and solutions for stakeholders to be able to monitor their
campaigns and performance.
• Handling all financial processes and budget management
• Reporting on Spend, performance and budgets to commercial
finance and other stakeholders.
• Consulting with the website team, on UI, UX best practices,
tracking and reporting, SEO on site changes and
recommendations.
• Reach out and make time for Sales teams on ground in each
market to understand their challenges and show them that
Managing a team of 3 looking after HSBC, Unilever (Close Up), Pfizer,
Abbott, FedEx, Dulsco, Kings Collage, Dubai Cares, Bayer, and pitches
in DXB office. The Moving to Kuwait for 7 months to help retain Kuwait
Airways, KFAS and Salhiya.
• Managed to sustain 100% of the business and grow our
portfolio by acquiring new clients like Kings Collage and other
Bayer brands through pitches
• Building and implementing processes
• Managing client relationships and making sure their business is
aligned with the global marketing strategies and local market
objectives
• Working closely with planning to develop communication
strategies for pitches and current business
portfolio, for
Handling Dubai Calendar and
Handling all 40 subsidies of Dubai Investments, in terms of Marketing
and Communication planning and strategy
• Manage websites, social media, digital media & PR strategies
• Assess Digital Media planning & spending
• Conduct digital research, listening & develop best practices
• Recommend apps & tools to better services & ROI
• Coordinated & support subsidiaries’ 3rd party relations
Handling Du, Mai Dubai,
Handling the launch and Marketing for Arabsturbo.com, Alqiyady.com,
Alwaseet.com & Ra2ej.com
• Driving sales for all 4 websites with a proven record of 200%
growth
• In-charge of product development and traffic growth, with a
proven record of 300% growth and a maximum bounce rate of
17%
• Acting as the key Marketing & PR Manager for all 7awi
products
• Lead Digital Marketing consultant for all partners covering 16
agencies and 25 direct clients
Handling Daman Insurance and Bank Muscat
• Managing time, budget & client strategy
• Supervising regional medium-to-large scale projects from
creative to production to media.
• Researching, analyzing & developing a full understanding of
the client’s business and markets
• Producing periodical competitive analysis reports, market
analysis reports and brand reviews
Managed product launches for Romania, Greece, South Africa,
Netherlands, Israel and Denmark
• Growing and acquiring new business and upselling campaigns
• Being recognized as the fastest growing team/Market with a
200% growth each quarter.
• Developed in full 5 business cases for each market, covering
market research and product development
• Acted as the Direct Response Ambassador for the entire book
of business that includes 8 markets and 70+ clients
• In-charge of the communication strategy development and
execution for each market
• Managing Re-Sellers and direct clients
• Optimizing and scheduling campaigns.
Handled the Coca-Cola Red Brand and Supported on New Business
Acquisition
• Supervised a minimum of 10 medium to large scale projects
across the year from creative to production to media
• Introduced several initiatives to the client in which 5 were
successful in a period of 7 months
• Ensured client requests are dealt with efficiently and
expectations are met
Handled Cheetos, Doritos, Lays, EFG Hermes, CIB MasterCard,
Mercedes- Benz, P&G and Nestle Yogurt
• Generated and updated accounts status reports, contact
reports and financial status reports as well as effectively
preparing briefs and materials required by creative and design
teams
• Liaised with all agency departments and followed up on
internal processes with execution excellence
.