B2B Communications Specialist
Edenred UAE
Total years of experience :13 years, 1 Months
- Built B2B Brand awareness and credibility.
- SEO blogs & content marketing.
- PR strategy & events with fintech-centric comms.
- Created brand marketing material and ad campaigns.
- Optimized content in all touchpoints of the B2B funnel.
*Grew the Linkedin page’s engagement by 70% in the first year
*Wrote and submitted a whitepaper on blue-collar employees well-being, to the UAE government
- Built a new brand identity & strategy for a new company.
- Developed sales & marketing communications, campaigns.
- Interviewed and trained new resources.
**Brought in our first 8 clients in the first 2 months.
Content writing, concept curating, marketing WL global communications, social media managing, promoting the Leadership Team, research & guest speakers coordination.
- Chief Operations Officer of a language technology start-up, so looked after a lot of day to day operations, set up new divisions and teams for the startup, drafted investor pitches.
- Responsible for all communications, collaterals, sales proposals, client relationship-building, marketing strategy.
- Campaign conceptualization, content generation, pitches.
- Business writing, creative writing, strategic thinking.
- Digital, social and internal comms for B2B & B2C brands
- Advertising industry trends, insights, events, launches.
- Managed European Key Accounts, primarily UK market.
- Responsible for nurturing leads and business development for International LSPs and drove industry initiatives.
- Travelled to Germany, France, Singapore and the UK for conferences and in-person relationship building.
- Took on the role of the Head of the Indian Languages department, helped to train resources & improve workflows.
- Translated, edited and reviewed documents from various domains like Technical, Financial, Legal, Marketing, Business, Marketing, Technology.
- Creative writing and blog writing (in-house newsletter).
*I was also a French-English Trainee Translator (Aug 2010 - Mar 2011) with the same company
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