Alina Raicu

Corporate Communication & CSR Manager at Auchan
June 2014 - Present (3 months)
• Establish and refine core corporate messaging and related communications across lines of business and target audiences to elevate corporate brand awareness and position the company as a thought leader in the
business and investment communities.
• Ensure successful development and delivery of a variety of high-profile executive communication initiatives and events across the company.
• Assist in developing strategic communications materials and implementing communications plans, including
establishing quantitative goals and success metrics.
• Draft company news releases, talking points, Q&A documents, presentations, award submissions and other
communications materials and manage development processes and distribution.
• Support the internal communications of the company's global brand vision, bringing to life the culture of the brand with overall company messaging.
• Act as an internal liaison in coordinating and advising on communications strategy and issues among multiple departments.
• Assist in developing and managing a strategic business program.
• Develop and coordinate responses to incoming inquiries from a broad range of constituents.
• Assist in managing external agencies, including managing all parties involved in creating and developing the new corporate website and other corporate branding platforms.
• Assist in maintaining the company's online newsroom.

CSR Responsabilities:
- Project manage ongoing CSR projects and coordinate the efforts across the Business Units;
- Support the Communications department with communication activities and issue management on CSR
issues
- Leads a suite of community involvement programs aligned with the overall business strategy
- Delegated of Auchan Foundation for Youth in Romania, coordinating and guaranteeing the implementation of projects for young people, including education, culture, sports, health etc, in partnership with local NGOs

HR Manager at Auchan
August 2013 - Present (1 year 1 month)
- Planning, organizing and coordinating the activities of Human Resources Office;
- Sourcing, interviewing, hiring and integrating new employees;
- Manage personnel administration and payments policies;
- Training delivery and coaching in management of the teams;
- Manage the training plan for all employees
- Evaluation: managing careers and career paths of employees organizing the periodic evaluation of employees' professional activity and the evaluation in the bonus system, identify potential employees and
evolutionary (People Review), ensure regular quality assessments
- Continually developing integrated solutions reporting systems;
- Collect, analyze and monitor data reporting to company top management;
- Regularly monitor the status of the company's payroll budget;
- Monitor HR KPI's (eg HC, FTE, turnover rate, absenteeism rate, etc.)
- Ensuring safety and health at work;
- Ensure a good working environment;
- Employee satisfaction research;
- Organizing and training the former Real, hypermarket- employees after the take-over
- Induction and implementing the HR processes
- Accompanying the HR Managers in the merged stores.

Country HR Responsible at Decathlon România
December 2009 - August 2013 (3 years 9 months)
Recruitment&Selection
- Recruitment Sourcing;
- Employer branding;
- Interviewing;
- Recruitment Onboarding/Induction programme;
- Strategies regarding partnerships universities;

Organizational Development
- Training needs assessment;
- Development of Training Programs;
- Mentoring;
- Coaching;
- Job rotation;
- Professional development;
- Job enrichment;
- Continuing education;
- Personal development;
- Talent management;
- Employee satisfaction research;

Performance improvement
- Organizational behavior;
- Organizational effectiveness;

Performance appraisal
- Performance appraisal;
- Management by objectives;

Others
- HR budgeting and cost control;
- Employee Exit Management;
- Anticipating and coordination of the action plan to recruit the human structure for every new store opening.

Credit and Account Manager at Raiffeisen Bank Romania
December 2005 - December 2009 (4 years 1 month)
- Compliance and implementation of credit procedures established and communicated by the company
management;
- Coordinating activities of front office credit officer in lending activity;
- Analysis of credit under the credit policy;
- The pursuit of quality objectives relating to credit agreements;
- Prepare reports on lending activity;
- Verify documentation submitted by the client, which must be in accordance with intenal procedures;
- Make checks in databases, in accordance with internal procedures;
- Completion of the action of the files of credit financing, leading up to opening credit accounts in computer system;
- Debts recovery experience, internships in the Department of Collection
- Secretary of the Risk Management Committee
- Coordinating activities of back office credit officers;
- Monitoring of compliance procedures and providing credit support necessary for the effective exercise of credit
- Providing back-up for credit manager

Tourguide for traditional and cultural tourism at Freelance NGO
2001 - 2007 (6 years)
- Promote Romania as a tourist destination through the traditions and culture
- Attracting foreign tourists to the Romanian attractions / traditional
- Identifying needs / tourist attractions of each person
- Adapting the itinerary and activities with touristic attractions for every project
- Accompanying every tourists trail
- Follow up for every tourist

Trainings and projects:

Goethe Institut Erlernen der Deutschen Sprache, A1, A2-Module
Human Resources Management, Arthur Hunt, April 2011
Projects: Youth in Action, within AIESEC, november 2012
Leaders of Tomorrow, within AIESEC, april 2011
Let's do it, Romania!, May 2012
Train the Trainers, Lille, France, 2011
Recruitment of Personnalities, Oxylane Exchange, Lille, France, 2011

Let's do it, Romania!, May 2012