Aline Bechara , Brand & Store Manager

Aline Bechara

Brand & Store Manager

David Webb New York

Location
Qatar - Doha
Education
Master's degree, Marketing
Experience
23 years, 6 Months

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Work Experience

Total years of experience :23 years, 6 Months

Brand & Store Manager at David Webb New York
  • Qatar - Doha
  • My current job since November 2022

• Successfully open and establish the first jewelry store in Doha, marking the brand's first venture in the Middle East and outside the United States
• Formulate and execute strategic brand plans to establish and grow brand awareness in the Middle East market, identifying market opportunities and developing initiatives to capture market share
• Manage all aspects of brand communication, including advertising, public relations, digital marketing, and social media to ensure consistent brand messaging
• Provide strong leadership and guidance to the management team, fostering a culture of collaboration and high performance
• Establish and track KPIs to monitor store performance, identifying areas for improvement and implementing corrective actions to achieve operational and financial goals
• Manage inventory levels, stock turnover and movement to optimize product availability and minimize stockouts, while preparing yearly orders and coordinating with suppliers to ensure timely replenishment and inventory accuracy

Brand Manager at DJULA Jewelry
  • Qatar - Doha
  • July 2018 to October 2022

• Initiated and managed the opening of the first DJULA Paris fine jewelry store in Qatar under Alfaisal Holding Company, and successfully expanded operations by opening a second store in 2022
• Organized and executed various events such as exhibitions, photo shoots, and store openings to promote brand awareness and enhance customer engagement
• Recruited, trained, and managed a high-performing team of staff members, ensuring alignment with brand standards and goals, fostering a positive work environment and promoting professional development
• Conducted thorough analysis of sales data, market trends, and customer preferences to identify opportunities and challenges
• Developed and executed comprehensive business plans, including marketing, retail, and operational strategies aligned with DJULA Paris brand guidelines and objectives

Brand Operations Manager at Nada G Fine Jewelry
  • Lebanon - Beirut
  • September 2015 to August 2017

• Opened a new branch and took full responsibility for the day-to-day operations of all branches, ensuring smooth functioning of sales, customer service, and administrative processes
• Drove sales performance across branches by implementing effective sales strategies and promotional activities, while ensuring high standards of customer service delivery
• Followed up on customer orders and repairs, ensuring timely completion and customer satisfaction, while addressing their inquiries and concerns promptly
• Monitored and improved the efficiency of support functions including IT systems, HR processes, marketing campaigns, and financial operations
• Ensured adherence to company policies, rules, regulations, and procedures across all branches, implementing measures to maintain high standards of operational compliance and ethical practices

Sales Manager at ABCO
  • Lebanon - Beirut
  • June 2011 to May 2015

• Managed the distribution of a clothing line in the northern area, ensuring efficient and timely delivery of products to retail outlets and customers
• Created innovative and effective sales and marketing strategies tailored to the assigned territory to increase brand awareness and drive sales growth
• Monitored the performance of the sales team, tracking individual and team sales targets, and providing feedback and support as needed
• Prepared regular reports and presentations for senior management, outlining sales performance, achievements, and areas for development

Department Manager at Finlay Fine Jewelry
  • United States - California
  • June 2002 to February 2009

Managing a high volume fine jewelry department

Brand Manager at Network S.B-5 Index
  • Lebanon - Beirut
  • June 1999 to October 2001

“5 Index MasterCard departments”
Duties: Draw up plans & presentations for the new 5 Index MasterCard card, preparing reports for the bank dealing with, recruiting & training, developing training materials, follow up clients’ applications, preparing monthly bonuses, working on new computer programs, forecast & projections, customer service, sales.

Sales Manager assistant at Network S.B-5 Index
  • February 1997 to May 1999

, office training, preparing clients’ offers &reports, follow up on sales representatives’ paper works, selling advertising spaces in the business directory for big companies, clerical duties, marketing studies, customer service.

Education

Master's degree, Marketing
  • at St. Joseph University of Beirut
  • January 1996

Bachelor's degree, Business Administration and Management
  • at St. Joseph University of Beirut
  • January 1995

Specialties & Skills

ADVERTISING
CUSTOMER RELATIONS
CUSTOMER SERVICE
CLERICAL
COREL DRAW
MANAGEMENT
MARKET PLANNING
MARKETING
MICROSOFT OFFICE
Business Development
Administration
Team Management

Languages

Arabic
Expert
English
Expert
French
Expert