Financial Planning and Stewardship Manager
Procter & Gamble
مجموع سنوات الخبرة :16 years, 3 أشهر
Financial Planning and Stewardship Manager - Pampers CEEMEA and Global Low Income Markets • 2011 - Present
Lead profit forecasting and financial planning for +$3B high gross margin category in CEEMEA and Global Low Income Markets - LIM
(Asia, China, Latin America) . Develop profit outlook (+$400MM DOPAT) and integrate inputs from sales & demand planning, marketing
investments, production and operational costs. Generate risk assessment accounting for macro-economic landscape and deploy profit
recovery / investment action plans. Serve as stewardship leader for CEEMEA headquarters (Geneva), and Regional Local Business Units
(Moscow, Istanbul, Dubai, Johannesburg) supervising 10+ people
• Achieved fastest double digit profit growth across CEEMEA categories
• Delivered best in class forecast accuracy at 100.2%; deploying methodology and framework across CEEMEA
• Developed first ever Strategic Growth Management Model up to CY2018 by product line, and production source
• Formulated Stewardship team from scratch and achieved best in class assessment score
• Accomplished 10% Gross Margin Improvement for Global LIM by identifying new sourcing and cost reduction plans
Senior Financial Analyst- Hair Care Near East • 2010 - 2011
Head of commercial financial analysis and portfolio management support for total Hair Care Category covering 5 brands (Head &
Shoulders, Pantene, Herbal Essences, Pert Plus, and Koleston) across Near East Region (Egypt, Lebanon, Syria, Iraq, and Jordan); 3
reportees. Lead Strategic Revenue Management (SRM) efforts across the category, identifying key areas of improvement and sources of revenue as well as macro-economic and key competitor landscape knowledge.
• Generated SRM plan that delivered +$1MM profit savings Year on Year
• Delivered first ever Near East competitive assessment including full P&L, Initiative Marketing Plan, and SWOT analysis
• Maintained growth targets despite highly volatile and political instability through effective risk management planning
• Developed breakthrough Return On Investment Model guiding commercial investment decision making
Financial Analyst- Personal Beauty & Oral Care Near East • 2008 - 2010
Lead brand financial analysis and profit forecasting for Personal Beauty (Camay, Zest, and Safeguard), and Oral Care (Crest, and Oral-B) for whole Near East Region. Developed white space expansion model for Oral Care and launch and leverage model for new Safeguard
brand including competitive reaction models (CRM) and defense planning.
• Delivered fastest regional profit growth on Oral Care in CEEMEA
• Recovered bar soap share growth to market leadership via proactive CRM for Camay and Safeguard in Egypt
• Reversed a historical bleeding commoditized category, to first time ever profit contributor through pricing and SRM
• Improved initiative success by 20% by rigorous financial assessment and ROI
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Graduated With Distinction
Minor in Economics
Minor in Engineering Management