Sales Manager
Al Ain Adventure Park
Total years of experience :19 years, 7 Months
Al Ain Adventure Park is an exceptional destination that offers its visitors a wide array of signature activities that are unique in the whole region.
• Developed and implemented the Sales Strategy, Sales Plan and Action Plan. Conducted the competitor analysis, repositioned the park by improving the activities proposition, built the surf community, improved the admissions ticket price to meet value offered which led to a profit increase while maintaining a steady increase in footfall.
• Evaluated, selected and deployed a new CRM system that is more appropriate for the overall monitoring of sales operations, sales reporting and revenue analysis, account management, tracking of daily sales activities and conversion from leads to sales, monitoring of profitability by activity, by client, and by industry.
• Attracted new clients, managed and engaged with key accounts to increase revenue. Signed strategic partnerships to improve customer experience and diversify the variation of activities which resulted in reaching new clients and attracting new age groups and segments.
• Created and integrated the Sales SOP throughout all related departments. Trained the sales, back office and operations on correctly applying and following procedures.
• Coached and trained all existing sales employees, and other department employees that are customer facing.
• Partnered with international tour operators specialized in organizing rafting trips to create rafting trips and rafting packages to promote Al Ain Adventure white water facilities.
• Efficiently managed the day-to-day sales operations and ensured smooth sales operations and activity bookings for all park activities.
• Trained and coached the sales team to become more successful in their role and build better client relationships to optimize sales revenue from existing clients and effortlessly acquire new clients.
• Set and conduct bi-weekly sales team meetings to discuss challenges, successes, market finding, competitors’ actions, sales in pipeline, suggestions of ideas to keep up with the market demand and trends.
The American Chamber of Commerce is a non-profit organization with a key purpose to promote trade and commercial relations between Lebanon and the United States and to support American businesses in Lebanon.
Achievements accomplished:
• Founded the Supply Chain Market Intelligence Department and rolled up the program for AmCham members. Formed strategic alliances with leading Associations of Lebanese Industrialists, Traders, and distributors within 1 month of Joining and rolled out the SCMI service for their members as well.
• Increased memberships by 15%, increased membership value, as well as engagement within 2 months of program launch.
• Liaised with the US Chamber of Commerce in Washington DC to lobby on behalf of health care companies and US investment entities in Lebanon and was able to release 80% of their funds that were withhold by the banks (USD 384 million was released in USD). Raised more funds to launch second round of lobbying to include more companies from other sectors then the healthcare.
• Organized webinars in collaboration with the Lebanese Embassy in Washington DC to promote local manufacturers in the US, update traders about new trade legislations and policies in the US as well as market trends. Invited key speakers from Amazon, International Trade Council, Harvard, FDA, AUB, and many other top tier US companies to share tips and their success on how to succeed in the US market.
A data driven startup that provides Supply Chain Market Intelligence and Business Intelligence consultancy services to clients from different industries.
• Created and developed the Business plan, Sales Strategy, MarCom strategy, go to Market and Growth Strategy, Corporate Identity & guidelines, and Reporting system.
• Set up the Supply Chain Market Intelligence unit, and Business Intelligence unit, Digital Marketing & Analytics unit. Tested and evaluated the best tools for data analytics, and data visualization.
• Created new revenue streams, identified new opportunities & new markets, crafted and guided the execution of expansion strategies, and business development strategy. Achieved a revenue growth of USD 1M within 11 months.
Fourteen is a Swiss company that designs, manufactures, and distributes sports apparel and accessories for professional sports teams across Europe and the Middle East with a yearly turnover of USD 15 million.
• Directed a rebranding initiative resulting in a 20% improvement in brand recognition, 40% increase in engagement leading to 20% boost in online sales. Oversaw the successful execution of two sponsorship agreements with two prominent sports teams resulting in a 15% growth in sales and brand visibility.
• Improved operations performance: took corrective actions to decrease operational cost, repositioned the brand, increased market share by 30% in Europe.
• Successfully managed a design team to create three product lines. Managed cross-functional teams to launch the product lines, resulting in 90% on time product-release date.
Midas Safety is the number one global manufacturer of PPE apparel, equipment, and accessories. Operative in 50 countries across the world with a yearly turnover of USD 500 million.
• Conceived and launched 2 brands with sales value of 100M USD, with a marketing budget of USD 3M.
• Created the communication strategy, brands’ architecture, guidelines, personality, positioning, packaging, trademarks, and visual identity. Directed a rebranding initiative for Ninja brand.
• Planned and executed the PR events, exhibitions, Brand launches, and Media calendars. Created the content of all communication collaterals, digital campaigns. Digitalized the sales procedures in all retail outlets.
Richmond SES is a distributor of International sustainable brands. Specializes in designing and supplying selective, unique Solar, HVAC, and Plumbing Systems with a yearly turnover of USD 20 million.
• Transformed the business development process and work flow to a more comprehensive model that resulted in 30% increase in direct sales, and a 60% increase in qualified opportunities in the pipeline.
• Expanded the clients’ portfolio, and improved the relationship with key accounts such as consultants, contractors and developers (top 7 developers, 25 international consultants, 25 MEP contractors).
• Won landmark projects such as Blue Waters Residence, Bulgari Hotel, Presidential Palace, La Mer, the Walk.
Trillium is a leading real estate development company with projects in Lebanon, Iraq, and North Africa. Trillium’s project value in Erbil upon completion is estimated at USD 200 million.
• Developed Sales and Marketing Strategy that led to an average increase of 30% in sales within 2 months, increased lead generation by 100%. Improved visibility and reach on all social media. Managed a 1 million marketing budget, and USD 250, 000 Digital Marketing Budget
• Personally closed 80% of all deals while managing a diverse sales team of 12 employees. Trained the team on best sales practices and closing techniques. Drafted the Sales training manuals, Sales Process & workflow, Sales Procedures and Policies.
Managed a team of 10 brokers and 1 marketing executive and managed all sales activities.
• Negotiated with various developers and finalized exclusivity agreements for providing marketing and sales support.
• Identified potential key clients, gathered their requirements, formulated sales strategies.
• Promoted the agency by highlighting its capabilities and expertise in handling property sales/ purchase and negotiations.
• Independently managed the asset portfolios of 8 clients.
• Developed advertising and media plans for all properties listed across the year and coordinated communication on new listings to all appropriate clients on the company database.
MAF Communities is the leading shopping mall, mixed-use, retail, and leisure pioneer across the MEA. The value of MAF project in Dbayeh, Waterfront City, was estimated at USD 500 million upon completion.
• Evaluated, acquired, coordinated and oversaw the implementation of the CRM software to manage sales, marketing and customer activities for a 5, 000 units project.
• Improved customer experience by creating engaging apps, luxury customer journey, display tools for interior color schemes, loyalty program, and luxury and concierge services for VIP buyers.
• Managed all “Sales and Purchase Agreements” signing procedures, and client communications.
A global specialist in electrical and digital building infrastructure, publicly listed, number 1 globally, with a yarly turnover of USD 5.1 billion.
• Managed four creative teams remotely and onsite. Successfully launched the new lines of products in 5 different countries with a USD 2.4 million budget. Ensured the new brand communication guidelines and identity are deployed and the old is replaced, increased brand visibility, positioning and product display at distributors and retail outlets. Managed all Media activities, PR, launch campaign and events.
Owner and operator of 50 leading international brands in Fashion, F&B, home, sports goods, multimedia, beauty and, cosmetics in 13 countries with a yearly turnover of USD 1 billion.
• Worked directly with the board and chairman to develop, define and shape the company’s vision, mission, and values, Corporate Identity direction, CSR programs. Developed the action plan to deploy new identity and values regionally and set the budget needed to achieve KPIs.
• Planned, designed, and launched the Qanz gift card which was the first gift card concept in the region.
• Managed external communications and all social media activities. Organized launch events: Fashion shows, shop openings, brand launches, promotions, competitions…etc.
• Increased employees’ engagement and belonging by using efficient internal communications strategies and tactics which resulted in a decrease in employees’ turnover by 10% on the first year and 30% on the second, promoted a more collaborative culture, and created a healthier work environment
• Conducted quantitative and qualitative marketing research for MAF Hospitality, MAF Communities, MAF Retail. Provided the international consultants with essential and trivial local market insights, local consumer behavior and trends.
• Conduct Market Research to identify and analyze strategic locations for future Carrefour branches, and City Center shopping centers.
Received the MAF Outstanding Performance award for breaking company records in setting up the operation, sales department, marketing department, and for ensuring a successful project launch.
NDU is accredited by NECHE (New England Commission of Higher Education)
