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Ali Raza, UX Designer Il

Ali Raza

UX Designer Il·Bayt.com

Pakistan

Bachelor's degree, Software Engineering

Work experience

Total years of experience: 5 years, 2 months

UX Designer Il

August 2023 - Present

Bayt.com

Lahore, Pakistan

I found this job using Bayt.com

August 2023 - Present

Improved user flows for Bayt products, connecting 44 million job seekers with 60, 000 employers.
Increased the job application numbers by 6% and improved onboarding for job seekers by making it intuitive and usable.
For employers, revamped AI job posting flow, improved AI messaging and designed conversational CV search.
Enhanced the BaytUI Design System, ensuring a consistent user experience through typography, icons, components, and style guidelines. Worked closely with engineers to revamp the BaytUI Design system.
Collaborated with product managers, developers, and stakeholders, delivering high-quality work.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Human Resources and Recruitment

Product Designer

October 2022 - August 2023

Healthwire

Lahore, Pakistan

October 2022 - August 2023

- Conducted user interviews, unguided remote usability sessions & guerrilla testing.
- Was the stakeholder in design decisions made in the App Growth Meeting (along with the CEO, CTO, and Tech Leads).
- Worked with a cross-functional team (product manager, dev, QA, etc.) in a speedboat (framework).
- Actively gathered feedback from different teams (tech, marketing, content).
- Worked as a part of the team as well as solo for designing new features for both web & app.

Company industry:
Other Healthcare Services
Job role:
Information Technology

UX Design Intern

July 2022 - October 2022

VentureDive

Lahore, Pakistan

July 2022 - October 2022

- Developed a research plan, conducted remote user interviews & gathered insights.
- Worked on the ideation, mid & high fidelity mockups &
interaction design of the capstone project.
- Participated in the Mass Design Sprint.
- Conducted usability testing as a part of the team.
- Worked on Ethr (FinTech design system) to build design system components.

Company industry:
IT Services
Job role:
Information Technology

Flutter Developer

July 2021 - March 2022

Upwork

Lahore, Pakistan

July 2021 - March 2022

Worked as a freelance Flutter Developer along with cross-functional teams.

Company industry:
IT Services
Job role:
Information Technology

Flutter Developer Intern

April 2021 - May 2021

Mixbox Studios

Lahore, Pakistan

April 2021 - May 2021

Worked as a part of a cross-functional team to develop hybrid mobile apps.
- Participated in User Requirements meetings to transform client needs into the proposed applications.
- Worked on UI to code implementation & improving the User Experience.
- Implemented social authentications (Google, Facebook) using Firebase.
- Integrated REST APIs using DIo and Getx as state manager.

Company industry:
IT Services
Job role:
Information Technology

Business Research Development Intern

November 2020 - December 2020

Wahyd Pakistan

Lahore, Pakistan

November 2020 - December 2020

- Took part in the requirement-gathering process for
➝ Data Security Solution
➝ Premises Safety Solution
- Designed & planned Business Scoping document.
- Worked as a part of the User Experience team in benchmarking the available apps to improve the Wahyd Mobile App.
- Developed a Costing Dashboard to optimize Wahyd call center operations so they may reply to tourism costing queries during the call swiftly and efficiently.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Logistics and Transportation

Business Research Development Intern

October 2020 - October 2020

Convergence Business Systems

Lahore, Pakistan

October 2020 - October 2020

- Project Scoping for a certain project
➝ Description & Scope
➝ Business Objectives
➝ Deliverables
➝ Constraints
➝ Hardware Specifications
- Researched the 5G Network feasibility for the local Telecom industry & working of International Telecom on 5G.

Company industry:
IT Services
Job role:
Information Technology

Education

Punjab University College of Information Technology

September 2021

September 2021

Bachelor's degree, Software Engineering

Pakistan

GPA (point): 2.44 out of 4

GPA (point): 2.44 out of 4

Final year project was an E-commerce app developed using the Flutter framework.

Skills

Usability Testing
Expert
Usability Testing
Expert
User Experience
Expert
User Experience
Expert
Product Design
Expert
Product Design
Expert
Interaction Design
Expert
Interaction Design
Expert
User centered Design
Expert
User centered Design
Expert
UX Research
Expert
UX Research
Expert
User Experience Design
Expert
User Experience Design
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Motion Design
Beginner
Motion Design
Beginner

Languages

English

Expert

Urdu

Native Speaker

Memberships

OPT

Admin

January 2025

Training and Certifications

Certifications
International English Language Testing System
Sep 2023 - Sep 2025
Foundations of User Experience (UX) Design
Jul 2021

Hobbies and interests

Traveling
Sketching