Mahnoor Aqib

• Led product strategy and roadmaps for Product Display Page, Ratings & Reviews, Cart and Checkout - key domains
driving direct business impact.
• Managed 2 tech squads to execute high-impact projects following the agile framework
• Ideated product strategy for ratings & reviews, presented to senior leadership with data-backed insights and launched a
zero to one revamp, boosting reviews submission rate by 2x and product display conversion rate by 4%
• Performed competitor benchmarking to identify checkout enhancements, ultimately driving user-to-buyer conversions
and yielding a substantial daily average GMV increase of $37k
• Optimized the bottom-funnel journey to allow users to directly checkout from the product display page, yielding an 8%
improvement in conversion rate
• Streamlined the checkout and payment process by consolidating two separate pages into a single, user-friendly page,
improving conversion rate by 6% group level
• Pioneered fashion product enhancements at Daraz, driving the platforms shift from an electronics-focused
marketplace to a fashion-forward eCommerce destination through product-led initiatives, resulting in a 16% increase
in Add to Cart actions and a 21% boost in Direct Buy Now purchases.
• Initiated a deep-dive study on Livestream to drive long-term retention that led to the revamp of current retention
practices at Daraz
• Spearheaded Product masterclasses at Daraz, training 30+ team members in SQL, increasing self-sufficiency in data
driven decision-making

• Successfully launched Darazs first ever Best Price Guarantee channel by working with cross-functional teams,
resulting in 43, 140 channel buyers within 2 months of launch.
• Bridged product and business teams to develop a competitive price-matching model and pricing tool, reducing manual
effort and improving efficiency.
• Spearheaded Differentiated Pricing Strategy project: analyzed historical data to assign each retail SKU to specific
categories (Key Value Item, Foreground, Long tail), a strategy to set rules and parameters which govern SKU prices

• Utilized historical data analysis to revamp the content of Darazs automated push notifications (PNs), resulting in a 14%
increase in click-through rate and a 10% improvement in conversion rate
• Revamped content for automated PNs for 11.11 Sale to make communication more customer centric, increasing the
click through rate by 20%

• Established Dastgyrs brand identity to enhance brand image and online/offline presence, resulting in an 80% increase
in LinkedIn followers
• Launched Dastgyrs Instagram and devised content strategy for the channel, yielding 500+ followers within the first
month
• Initiated campaigns in collaboration with the commercial and growth teams, resulting in a 13% enhancement in SKU
performance