Saloua sahnoune

Manage oodi platform, launched by Zain in 2021, is revolutionizing the telecommunications landscape as a
digital-first lifestyle service provider.

• Leading comprehensive UX/UI optimization initiative for beauty marketplace serving 1.4M+ users.
• Conducting mobile-first product audit to identify conversion blockers and performance bottlenecks.
• Data-driven decision making for user engagement optimization.

Managed Medad Discover, AI-powered discovery platform supporting Vision 2030 digital transformation.
- Successfully completed the discovery phase, translating research into a focused product roadmap.
- Established strong cross-functional collaboration, aligning engineering, design, and stakeholder.
- Implemented in-product feedback channels and set up success metrics to measure product impact.
- Gained hands-on experience and deep understanding of generative AI Technologies with their applications.
Target Outcome: Launching MVP with full content repository and onboarding 2 pilot customers.

Manage the Medad Library Portal, a cloud‑based SaaS platform serving the Knowledge Economy sector.
• Drove digital transformation for 70+ Saudi institutions.
• B2B SaaS product management with focus on user retention.
• Increased NPS score from (-15) to (+20), by improving user experience, platform stability, and feature
delivery cadence.
• Reduced support ticket number by 45% in 2025 vs. 2024 by implementing an efficient production support
process.
• Move the portal to on-time releases with higher stability and quality.

Emploitic, Algerias leading HR Tech and recruitment platform, connecting employers with top-tier talent across web and mobile channels that serves over +1M users.
-Strategic Product Ownership: Orchestrated the end-to-end product lifecycle for Emploitic’s web and mobile ecosystem, scaling the platform to serve 1M+ users and cementing its position as Algeria’s #1 recruitment authority.
- Data-Driven UX Optimization: Leveraged Google Analytics and Kibana to analyze 500K+ Monthly Active User (MAU) interactions; identified and resolved critical friction points, resulting in a 23% increase in user retention.
- Behavioral Segmentation: Pioneered cohort analysis to segment job seekers into 5 distinct personas, directly influencing personalized feature development and product-market fit across the MENA region.
- Market Leadership: Conducted deep-dive competitive research to synthesize market trends, shaping a long-term roadmap that enhanced Emploitic’s competitive edge and organizational growth.

- Facilitated agile ceremonies and cross-functional collaboration
- Removed blockers and optimized team delivery processes
- Supported transition to product-focused delivery model

Developed and maintained core features of the recruitment platform across web and mobile,
collaborating with product and design to deliver user‑centric improvements.

• Built and maintained software solutions for clients, gaining strong foundations in backend/frontend
development and systems integration.