Alisar Al Dahouk

• Led business planning for key partners, driving 26% incremental revenue contribution.
• Built a scalable marketing operating framework across multiple teams, accelerating execution by 23%.
• Designed a measurement framework, enhancing campaign scalability and reproduction across markets by 27%.
• Developed a high-performing marketing team, coaching talent to achieve 68% improvement in campaign output.

• Delivered 700+ high-impact campaigns for top brands such as Burger King, Pizza Hut, and Arabica among others, driving on average 86% increase in order growth and 2x new customer acquisition.
• Built creative strategies for exclusive partnerships like Joe & The Juice and Chipotle, exceeding sales target by 30%.
• Spearheaded trade marketing for Retail vertical, boosting order volume for pharmacies & florists by more than 170%.
• Directed cross-channel campaigns with paid media, social content, CRM, offline activations & influencer collaborations.
• Led seasonal take-over initiatives like Valentine’s Day, Mother's Day & Back to School, driving platform uplift month-on-month.
• Optimized budget spending by 20% and increased campaign booking rate to 95%.
• Utilized and optimized CRM tools for targeted communication.

• Improved digital landscape touchpoints (social media, websites, SEO/SEM) for 20 F&B and Entertainment brands.
• Enhanced UX/UI for 15+ microsites, improving overall guest journey.
• Devised a community management process to maximize divisional contact and engagement.
• Designed AURA (loyalty program) dedicated campaigns to lift linkage, recency, frequency, and monetary contribution.
• Drove more than 12 customer-focused research projects to guide growth decisions.
• Coached and developed team members through technical training and knowledge sharing.

• Launched 60+ integrated marketing campaigns, delivering positive ROI and enhancing brand advocacy.
• Led strategic partnerships with host brand, central support functions & agencies, enhancing brand positioning.
• Introduced 20+ product launches through regional multi-channel campaigns, resulting in an average of 17% sales uplift.
• Mobilized internal teams and external digital agencies to implement locally relevant marketing plans via ATL and BTL.
• Boosted online communities by average of 250% through regionally relevant & culturally relatable social content.
• Optimized budget spending by identifying key channel trends and insights, yielding a 5% uplift in sales.
• Strategized 40+ brand-building events and store openings with Operations team & third-party agencies.

• Spearheaded 60+ research projects focused on consumer behavior, NPS, CSI & purchase intent for brands like H&M, Starbucks, Harvey Nichols, and Mothercare, among others.
• Led Corporate Policy & Procedure improvement project for 7, 000+ employees across multiple divisions.
• Advised Senior Executives of 30+ brands on consumer insights & strategy to drive brand growth & improve positioning.
• Launched Voice of Customer program (VOC) for 40+ brands across 9 markets, improving customer experience & NPS.
• Planned & strategized the launch of Alshaya Pulse (VOP) for 10, 000+ employees, improving eNPS, employee satisfaction & retention.
• Coached and trained 10 juniors to complete projects in line with objectives and budgets, resulting in professional growth.

• Led consumer research & mystery shopping programs for key brands within Automotive, Banking & Luxury industries.
• Delivered growth-focused strategies based on consumer-behavior & data intelligence.