Alisha Shafique

• Conduct therapy sessions for high-risk cases under clinical supervision; independently handle non-critical clients using
structured, CBT-based and integrative therapeutic approaches.
• Perform case discussions, treatment planning, and supervision reviews; build expertise in client assessment, rapport
building, and intervention delivery.

• Conducted case history taking, behavioral observations, and cognitive assessments (MMSE, MoCA, BDI, BAI); supported
psychological report writing and case formulation.
• Collaborated in multidisciplinary teams with psychiatrists and neurologists across diverse clinical populations (Depression,
Anxiety, OCD, ADHD, ASD, PTSD, TBI).

Owned end-to-end account operations for 25+ international vendors and 45+ global brands (Nike, Puma, Fitbit, Xiaomi,
Columbia Sportswear, Helly Hansen, Victorinox, and others) across 8 EU marketplaces (UK, Germany, France, Italy, Spain,
Netherlands, Poland, Belgium).
● Managed the full account KPI portfolio — Item Data Quality (catalogue health), Availability, Confirmation, Procurement,
Stock Health, Brand Portfolio, and Customer Returns — across a 25+ vendor book of business.
● Served as Subject Matter Expert (SME) on Sourceable Retail Out-of-Stock (SoROOS), partnering with the Program Manager
to diagnose systemic gaps; authored the SOP and business requirements (BRD), coordinated UAT with the testing team, and
drove rollout — reducing SoROOS by 80%.
● Co-developed KPI performance dashboards in Power BI/Amazon QuickSight with the Program Manager and SME Lead,
giving the team real-time visibility across ROOS/SoROOS and the wider account KPI set.
● Supported 4, 000+ associates as SME on KPI-related operational queries; conducted 800+ candidate interviews and trained
50+ new hires.
● Partnered with Supply Chain, Marketing, Finance, Pricing, and Category teams on pricing, demand forecasting, and catalog
strategy; led strategic business reviews and account planning cycles.
● Owned the Sports category cohort newsletter, coordinating operational updates across the team.
● Applied Lean Six Sigma and structured program-management principles (RCA, SOP design, UAT) across process
improvement initiatives.
● Used ChatGPT, Claude, Gemini, and Microsoft Copilot to accelerate SOP drafting, BRD documentation, KPI reporting, and
research synthesis.

Developed and executed grocery category strategy, increasing profitability by 21%.
• Led a 12-person cross-functional team spanning marketing, design, production, and operations.
• Owned P&L management, budgeting, and vendor sourcing strategy.
• Built beauty brand Nymer from inception — product development, market positioning, go-to-market execution.
• Conducted market and competitive analysis across Amazon Seller Central and GlowRoad to optimize pricing and
positioning.

• Designed and executed B2B enterprise engagement and growth strategy for large-scale clients.
• Owned end-to-end client lifecycle management, from lead generation to strategic partnership closure.
• Closed a ₹2.5 Cr enterprise Learning & Development partnership with HDFC.
• Delivered data-driven insights to senior leadership to support strategic decisions.

• Promoted from Direct Sales Specialist to Senior Inbound Sales Specialist based on performance.
• Managed a high-volume inbound lead pipeline using a consultative, solution-oriented approach.
• Optimized CRM systems and performance-tracking metrics to improve lead conversion rates.

• Generated ₹55L+ in revenue within 9 months through structured client engagement models.
• Managed end-to-end customer experience and operations, driving high retention and satisfaction.

*To report GM and handle all the projects and manage the staff

*To look after all the arrangement and management

*Helped customers navigate choices between services with support for questions such as terms, pricing and availability.

*Organized banquet storage and surrounding areas to facilitate access to products and materials.

*Delegated tasks to staff members to maximize production under tight deadlines.

*Provided exceptional service to guests by immediately addressing needs and requests.

*Managed budgeting and invoicing for both large and small-scale events.

*Performed cost-benefit analysis for corporate