Alissar Al Nasrallah, Business Development Director

Alissar Al Nasrallah

Business Development Director

Public Relations Establishment - PREST

Location
United Arab Emirates
Education
Bachelor's degree, Marketing
Experience
16 years, 1 Months

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Work Experience

Total years of experience :16 years, 1 Months

Business Development Director at Public Relations Establishment - PREST
  • United Arab Emirates - Abu Dhabi
  • My current job since April 2015

- Develop growth strategies
- Design new business and management structures
- Build and allocate budgets and targets
- Lead cross-functional teams - Sales, Designers, Admin and Store Keeper to maximize productivity and revenue generation
- Manage the sales team and clients’ accounts closely, maintaining strong relations with clients
- Lead brainstorming business idea sessions and graphic design sessions
- Close new deals and contracts with suppliers
- Travel to meet new suppliers, maintain strong relationships with existing suppliers, monitor complex production and attend exhibitions
- Recruit staff, responsible for staff training and development

Sales Manager at Public Relations Establishment – PREST
  • United Arab Emirates - Abu Dhabi
  • April 2013 to April 2015

- Identified potential clients, approached them, negotiated common business grounds and opened mutual business interests
- Strategically delegated acquired clients’ accounts to sales team members
- Maintained a solid trustworthy relationship with clients
- Managed a team of 4 sales specialists
- Developed quarterly forecasts, sales process and weekly sales reporting
- Set targets and generated targeted revenues by ensuring an efficient work division and flow, and by grabbing the right opportunities
- Generated creative ideas, led brainstorming sessions and supervised all creative outcomes
- Was responsible of pricing and supervised proposals to clients
- Negotiated financial details with suppliers and presented technical scope
- Attended overseas exhibitions to explore new products and meet new suppliers
- Participated in exhibitions to promote the company

Business Development Executive at Public Relations Establishment – PREST
  • United Arab Emirates - Abu Dhabi
  • January 2011 to April 2013

- Had extensive training of product knowledge, product specs, and production’s ins and outs
- Developed a SWOT analysis, a competition study and a new business plan to uplift the business
- Traveled to attend exhibitions and meet new suppliers based on the new core of business
- Recruited a whole new team in all departments - sales, design, administration, store and logistics
- Approached companies and created a new clientele database
- Negotiated and closed deals with clients
- Had a great input in design and artworks

Senior Account Executive at Fortune PromoSeven – FP7 Advertising Agency
  • United Arab Emirates - Abu Dhabi
  • December 2009 to December 2010

- Successfully managed Kempinski account in MENA region resulting in a strong trustworthy relationship
- Developed a horizontal growth plan for Kempinski managed properties
- Worked with the planning team to develop a new positioning for Kempinski Ajman
- Worked closely with the creative team and attended brainstorming sessions bringing solid and constructive input to come up with the best creative solution for the clients
- Reported weekly sales sheet to my manager

Account Executive at Fortune PromoSeven – FP7 Advertising Agency
  • United Arab Emirates - Abu Dhabi
  • April 2008 to December 2009

- Communicated with client to understand fully their requirements to then propose the best solution
- Acquired briefing techniques that were implemented in briefing sessions with the creative team
- Organized workflow of tasks and projects to ensure timely service
- Developed quotation and financial proposals
- Handled day-to-day tasks and projects with clients
- Reported weekly sales sheet to my manager

Education

Bachelor's degree, Marketing
  • at NDU – Notre Dame University
  • February 2008
High school or equivalent, French Baccalaureate
  • at Lycee Louis Massignon
  • June 2004

Specialties & Skills

Cross functional Team Leadership
Project Management
Business Development
Strategic Planning
Corporate Design
BUDGETING
CONTRACT MANAGEMENT
CUSTOMER RELATIONS
EXHIBITIONS
FINANCIAL
FUNCTIONAL
GRAPHIC DESIGN
PROPOSAL WRITING
STAFF TRAINING

Languages

Arabic
Expert
English
Expert
French
Expert