Almotasim Bellah Mohamed Elhosiny

Director of Leasing and Marketing, Mall Management

The Group is well-reputed commercial real estate & Development in Riyadh own many Luxury Property located in Riyadh. - And Many Properties Ongoing.

Property Managed:
•Centeria Centre (Luxury Mall with Office Towers) with GLA of 78, 000 m2
•Deghaither Centre 1, 2 (Line Shop, Offices) with GLA of 28, 000 m2
•Development of 2 Strip Centre in Riyadh with GLA of 36, 000 m2
Responsibilities:

•Develop Leasing Plans to identify new clients and negotiate with prospective tenants to maximize income in line with business plan.
•Oversee proper tenants mix and zoning within the project in line with business plan and market demand to achieve desired footfall of public.
•Negotiate both new and renewal across all categories of tenants including: Anchors, Food & Beverages, Leisure and other categories.
•Develop and maintain long term beneficial relationship with all existing tenants and other possible tenants to ensure current and future continuity of the projects.
•Resolves complains and demands of tenants and directs different departments to remove causes of complains and respond to tenants’ requests considering legal and contractual obligations of all parties.
•Direct Developing of Marketing Plan and lead the implementation Presses.

The Mall managed, is Considered one of the most important projects in the Kingdom, it is located in one of the most luxurious areas in Riyadh witnessing a great commercial and real estate development and high population density-with Gross Building Area Of 133, 600 m2 & Gross leasing Area of 83, 000 m2 fully by more than 300+ most luxuries shops

Achievements:

Positioning The Mall as Most Luxury Mall In Riyadh
Grand Opening Of the Mall
Reach 100 % out of property leased.
Reach 100%Operating Outlet within 8 months
Maximizing the revenue of property over 20% By changing the tenant mix and added a potential extra GLA.

Responsibilities:
Develop standardized policies, processes, approaches, and tools for the Mall Management in line with strategic direction and objectives.
Develops the Mall business plan, budget and resources while ensuring alignment with overall strategy and direction.
Manage the implementation of the strategic initiatives and objectives, as applicable to the Mall Management function, and ensure it is communicated properly to all individuals within the department.
Monitor tenants satisfaction on semi-annual basis by administering surveys or conducting site visits, analyzing findings, ensuring all required corrective action has been taken and providing summary reports.
Direct and control day-to-day management of all aspects of commercial Center .
Obtain and analyze customer and market information from various sources, provide input and recommendations to develop appropriate leasing strategies and identify new initiatives to correspond with customer needs and market conditions.
Manage the development of Leasing forecast, targets and plans with regards to economic climate, competitive environment, real estate trend, and legislative actions for every project
Build strategic and lasting relationships with key tenants and real estate agents / brokers so as to position the Mall portfolio well in the market and achieve sales growth.

The facility managed, is valued at 800M Saudi Riyals and includes 70000 sq. m occupied as shopping space, 3 towers - offices & Residential space of 100000 sq. m and one five Star hotel consisting of 120 rooms.

Achievements:

•Developed the lease documentations (Offer, MOU, Contract…etc.) and oversee the documents signing and payments.
•Maximizing the revenue of property over 70% By changing the tenant mix and added a potential extra GLA.
•Conducted a market research on turning a mall to a factory outlet mall.
•Create a new identity for the property
•Offering, Negotiate and finalizing the deal with international Hotel Operator.

Responsibilities:
•Overseeing entire Property's management activities, liaising across all departments, formulating and executing plans envisaged and ensuring the welfare and performance of all site subordinate staff whether hired by company, external customers or contractors.
•Controlling tenancy issues and ensuring compliance of procedures followed at all mall properties let out in accordance with norms set by the tenants’ guide, mall rules and regulations.
•Maintaining highest standards of health, safety and security within the premises in compliance with governmental, statutory and decree rules and standards.
•Formulating reports and composing standard procedures for dealing with accidents emergencies and incidents in addition to acting as the sole point of contact during situations of crisis.
•Managing and resolving all complaints and matters of concern, both in respect of superiors, subordinates and peer groups as the executive in charge resolving all issues before escalation.
•Ensuring that all staff are well trained, equipped and have the necessary and skills to deal with their functional responsibilities and addressing areas of concern or those requiring attention.
•Adhering to relevant building and safety codes required by the laws of the Kingdom and to international best practice standards prevailing in addition to supervising matter of leasing whether seasonal or specialty leasing.

The company was established in 1979 and is into the Retail markets with a network of 50 retail outlets throughout KSA and lately involved into a Development of Properties since 2004.

Aligned with marketing, malls management and facility management to streamline and enhance malls and tenant’s performance.
•Enhanced current relation with tenants and expanded their portfolio in Co.’s malls.
•Supervised the process of tenant coordination.
•Supervised leasing and marketing departments for all mall activities, researched, analyzed and compared tenant’s business processes at several mall’s for benchmarking and improvement.
•Supervised preparation of leases and rental agreements for tenants and managed collection of specified rents, discussed terms for providing management services and drafted agreements stipulating extent of services to be performed and costs for services.
•Directed and supervised activities of assigned malls to achieve profitability, oversaw all transactions and approval of payments for assigned cost centers in addition to devising strategies to minimize costs.
•Devised execution of approved plans and programs and updated senior management on the status achieved on KRA’s of each project.
•Oversee the mall daily operations through conducting physical inspections for the shopping Centre premises along with each team leader on timely basis
•Performed financial management at the regional level and controlled all areas of finance like budgeting, financial reporting, inventory and cash management, business plan development and capital expenditures.
•Counseled assigned Section Heads on methods to improve their operational efficiency and achieve approved performance standards in their respective areas of responsibility.
•Ensured adequate staffing and trained and developed key personnel to provide stability within assigned malls in terms of service.

The company formed in 1965 a diversified conglomerate with interests spanning across publishing, real estate, airlines contracting, building materials, furniture, maritime, catering banking transportation and automotive lines.