Marketing & Retail Manager
Lenovo
Total years of experience :13 years, 6 Months
When Managing the Smartphone category in Lenovo, I prioritize the below tasks:
- Build and align objectives with regional team and local team for (quarterly & annual objectives).
- Build quarterly marketing plans for product launches using the marketing mix with local twist to get maximum results (sales & marketing results).
- Build annual marketing plan to re-establish Motorola brand equity in the Saudi market using brand tracker reports.
- Negotiate & align marketing activities with organized retail partners to strengthen relations and reach a win-win situation.
- Lead retail team and marketing agencies to execute all marketing plans in the prescribed timelines.
- Manage the marketing budget starting from planning budget to reporting spends.
In addition to the Marketing Manager responsibilities, retail tasks are as below:
- Build sellout programs along with Sales Managers and Channel Managers.
- Lead Channel Managers & field team towards successful retail plan execution.
- Manage the retail team budget and headcount.
- Keep track of sellout and programs execution and run on spot corrective actions when necessary.
In the role of Smartphones Marketing Manager, I prioritize the below tasks:
- Build and align objectives with regional team and local team for (quarterly & annual objectives).
- Build quarterly marketing plans for product launches using the marketing mix with local twist to get maximum results (sales & marketing results).
- Build annual marketing plan to re-establish Motorola brand equity in the Saudi market using brand tracker reports.
- Negotiate & align marketing activities with organized retail partners to strengthen relations and reach a win-win situation.
- Lead retail team and marketing agencies to execute all marketing plans in the prescribed timelines.
- Manage the marketing budget starting from planning budget to reporting spends.
As a Marketing Specialist for 2 divisions, my responsibilities include, but not limited to:
-Development of Marketing & Business Plans based on organization strategy and market trends and needs.
-Execution of marketing activities through leading sales team & technical team.
-Marketing budget management through the fiscal year.
-Collection of market data and conducting thorough analysis to develop the marketing strategies.
-Leading new products introduction to the local market with the coordination with 3M headquarters.
-Pricing programs development and deployment along with prices management to achieve both sales and profit targets.
-Demand planning by working closely with sales team & supply chain to achieve sales targets.
As an Assistant Brand Manager, I held the responsibility of all aspects of the brand. Managing the brand includes; building the marketing plan & leading other multifunctional teams & agencies towards meeting the objectives and plan guidelines to achieve the overall sales targets.
Part Time Customer Development Assistance job entails:
1- Link the Sales team in Dammam with the Marketing Team in the head office in Jeddah.
2- Make a shopper profile study around all supermarkets in the eastern province.
3- Build an infrastructure for the east team that enables them to increase their sales in the future.
4- Follow up with the non-delivered stocks & promotions.
Internship with Unilever gave the responsibility for the operational activities of the Oral Care brands; Signal & Closeup. Taking care for the operational tasks for these brands entails:
1- Leading the communication with all agencies (creativity agencies, activations agencies & production agencies) which entails briefing them, following up with them and approving their submitted job.
2- Supervise the in store, in mall and outdoor activations that agencies work on.
3- Activate the Oral Care brands projects by leading other external and internal parties toward making the project done with the highest & best quality.
1- As a student in KFUPM I wanted to have a competitive advantage by improving my skills while studying. I joined the students club (Club of Industrial Management-CIM) as a member in 2007. I became the club President in 2009 and won the prize of the best academic club president. 2- I was the campus coordinator of Unilever guiding them in the university where I later had my internship. 3- I worked with Unilever in a part time job in the sales department while I am finishing my last semester in the university. 4- I submitted a study about brand loyalty to 3 proffessors having a grade of A in my last semester in the university. 5- I graduated with a major GPA of 3.1 from KFUPM