Alshaimaa  Ragheb , Senior Media Buyer and Digital Marketing for Dragon Marketing

Alshaimaa Ragheb

Senior Media Buyer and Digital Marketing for Dragon Marketing

Dragon Marketing Agency

Location
Egypt - Cairo
Education
High school or equivalent, Arts
Experience
8 years, 7 Months

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Work Experience

Total years of experience :8 years, 7 Months

Senior Media Buyer and Digital Marketing for Dragon Marketing at Dragon Marketing Agency
  • Egypt - Cairo
  • My current job since January 2020

• Developed and executed comprehensive media plans and strategies across various digital platforms, including Facebook, Instagram, Snapchat, Twitter, TikTOk and Google AdWords.
• Collaborated with the marketing team to define artwork requirements and provided recommendations for designs and content.
• Implemented Google Tag Manager (GTM) and tracked performance metrics to measure the success of social media campaigns.
• Managed advertising budgets and maintained records of advertising spend.
• Analyzed campaign performance using Google Analytics and other digital tools, leveraging insights to improve leads, website traffic, conversions, and ROI.
• Optimized AdWords ads and conducted keyword research for effective targeting.
• Generated and reported on digital campaigns, ensuring accurate tracking and measurement of results.
• Demonstrated strong copywriting skills for creative assets and campaigns.

Marketing Specialist at Hololona LTD
  • United Arab Emirates
  • January 2018 to October 2019

Generate, edit, publish, and share daily content that builds meaningful connections
and encourages
* Community members to take action.
* Set up and optimize company pages within each platform to increase the visibilityof
Company’s social content.
* Find and implement new social strategies, tools, and tactics as they develop.
* Developed unique content for a variety of client’s sites to improve presence.
* Researched keywords relevant to marketing efforts of clients.
* Managed a team of designers and marketing representatives to ensure the successof
marketing campaigns and client's results.
* Set up strategies and social media marketing plans.
* Follow the Design team and coordinate withthem.
* Measure the success of every social media campaign.
* Collaborate with sales and product development teams.
* Video script creator.
* Website content creator.
* Coordinator between clients' needs and web designteam.
* Setting up Facebook ads and Instagram ads.
* Google analytics.
* Setting Up for adword ads.
* Setting up snapchat ads.

Media Executive
  • January 2016 to May 2019

Create all Social Media Platforms that align with service.
* Make Social Media Strategy and the plan.
* Preparing the content that will serve us on market and brand thebranding.
* Scheduling the posts.
* Soft Launch the Projects after the confirmation of the Clients.
* Lunch the projects and Make the Buzz Branding through the Social Media Platforms and
Advertising.
* Monitoring the Posts and updates the changes depend on the situations.
* Make the Monthly Reporting using tools of Analytics on every platforms to show the
weakness, strengths, the perfect time to post, the popular post that made the higher
engagement ( Like - Comments - Share) and ReachAudience
Social

team leader
  • December 2016 to January 2018

Generate, edit, publish, and share daily content that builds meaningful connections
and encourages
* Community members to take action.
* Set up and optimize company pages within each platform to increase the visibility of
Company’s social content.
* Find and implement new social strategies, tools, and tactics as they develop.
* Set up strategies and social media marketing plans.
* Set up Facebook ads and Instagram ads.
* Create website content.
* Coordination between web and design team.
* Make the Monthly Reporting using tools of Analytics on every platforms to show the
weakness, strengths, the perfect time to post, the popular post that made the higher
engagement (Like - Comments - Share) and ReachAudience.
* follow the market that we workon
* Manage the sites content and follow up developers and SEO if we need to change or work
with some pages.

Media Executive
  • September 2016 to December 2016

Generate, edit, publish, and share daily content that builds meaningful connections
and encourages
* Set up social media calendar plan.
* Set up and optimize company pages within each platform to increase the visibility of
Company’s social content.
* Find and implement new social strategies, tools, and tactics as they develop
* Set up strategies for clients and social media marketing plans
* Set up Facebook ads and Instagram ads for different kind of clients’ field and monitor it
* Create website content.
* Follow the website needs and ask responsible departments for editing andupdating

Media Executive
  • May 2016 to September 2016

Generate, edit, publish, and share daily content that builds meaningful connections
and encourages
* Community members to take action.
* Set up and optimize company pages within each platform to increase the visibility of
Companies
* Social content.
* Find and implement new social strategies, tools and tactics as they develop
* Set up strategies for clients and social media marketing plans
* Set up Facebook ads and Instagram ads for different kind of clients 'field and monitor it.
* Set up reports for clients to review the campaigns result.

at Ecommerce Expert for Souq.com
  • Egypt
  • February 2013 to June 2013

Dealing with different kind of people and teach them how to use site to sell orbuy.
* Educate customers what is ecommerce.

Education

High school or equivalent, Arts
  • at Banha University
  • September 2022

courses: EFE Egypt scholarship (education for employment)

Bachelor's degree, Arts
  • at Banha University
  • July 2007

degree: Faculty of

Specialties & Skills

ADVERTISING
BRAND MANAGEMENT
CONTENT MANAGEMENT
CUSTOMER RELATIONS
E-COMMERCE
EDITING
MANAGEMENT
MARKET PLANNING

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Personal Website
Personal Website

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Languages

Arabic
Expert
English
Expert