Group General Manager (EMEA)
Confidential (F&B Manufacturer/Distributer, FMCG, Bakery, Logistics, Trade, Retail, 2 Factories)
Total years of experience :17 years, 8 Months
o Formulating Strategy (Annually/ Quarterly)
o Work Delegation & Enforce all policies, procedures, standards and guidelines. Oversee day-to-day operations & maintain timelines to ensure tasks are accomplished effectively.
o Oversee daily business activities, policies/guidelines, train staff when its necessary to avoid failure
o I audit the HR department fully before their executions of related tasks including recruitment process from A to Z, performance (KPI's) double check that every employee was fairly appraised, succession planning, compensation & benefits, employee relations, timely performance management and workforce planning.
o Talent management using ATS system to extract CV ratings & ensure we are tracking the right candidates in line with business requirements with reasonable costs and timeframes.
o I also oversee all internal matters including; employees' accommodation, transportation, disciplinary actions, policies & procedures as well as labor contract agreements
o Develop, amend and implement HR structured proposals to their action plan for the organization to ensure that the skills, knowledge and attitudes of staff are developed in line with business objectives.
o Maintain an accurate HR database to facilitate decisions
o Demanding regular catch up meetings with HODs to have a quick overall heads-up brief on workflow updates e.g. Cashflows, P&L, vendors, purchases, treasury, invoices, procurement, supply chain etc
o As for field sales i conduct daily morning & day brief to recap on their visits + quarterly segments are rotated between each member + monthly revenue, forecast updates & daily ADR checkup. Where do we stand compared to competitors, who are our current/new clients, department’s structure plans, budget, hiring process, distribute the segments between Sales Team & overlook after Marketing Team’s progress.
o As much as i am a demanding Leader, i also on the other hand supply them comfortability indirectly just to reduce turnovers which means if someone is having low performance instead of loosing them i actually set a meeting with L&D for successful workshops
o Developing a healthy & positive relations database
o Staff performances & KPI’s
o Follow up on every single client locally & abroad to make sure that they all are receiving identical high quality service & create a complaint tracker to keep track on what issues they face or are facing from whether my employees or delays?
o Make sure we don’t have a risk of debt or breakeven
o Leadership & vision of the organisation
o Created a new structured hierarchy to action towards a strategic long-run chain
o Created quarterly motivational plans which led to growth & constantly and reduced turnovers.
For the Business Tower (80 Floors), Shopping Center & Corporate Office
o Implemented the quarterly plan - their financial year begins on Nov so I’ve created the plan from 2nd
Quarter Starting from Feb 2022 to 4th Quarter Oct 2022
o Clients Supports towards Tenants
o Sent through planned events and how to execute them
o Sent through a strategy on how to organize the shopping center in order to generate footfall and a study
observed that competitors are ahead of them.
o Done deals with musicians for music nights
o Audit Tenants footfall vs revenue
o Assisted in testing reports, budgets and connections.
o Proposed plans on how their appearance & social media should maintain as
o Inbound/outbound marketing including SEM/SMO/SEO and Adwords to E-commerce Team for execution o Social Media (Platforms, Campaigns, Implementation, Planning & Execution)
o Digital Calendar
o Annual Budget Strategy and Planning, by studying each market’s demand and supply. Creating a customer journey map with its elements of market research is a plus.
o Make sure all activities & plans are executed to the team and done according to deadlines to meet brand’s objective.
o Developing strategies to boost awareness & reputation by driving qualified traffic.
o E-commerce reports presented by dashboards Google Analytics generate insights, revenues, orders,
website traffic & ROI of each market.
o Worked with BI Intelligence system to review performance and peak hours weekly depends on the business calendar.
o Meeting deadlines, targets or goals, mentoring and coaching others.
o Learning new things - coming up with creative ideas to improve something.
o Analyzing complex data in order to draw clear and simple conclusions.
o Leading a team to success.
o Reviewing all digital platforms
o Spotting flaws and errors to achieve positive conclusions
o Finding a way to solve a problem, or overcome a challenge
o Content review edit & approve.
o Within the first two months I joined I received a thank you card for work I’ve done which motivated me to work harder.
o Won Work from Home Competition
o Achieved 5% of e-commerce revenue compared to the years that the brand operated.
o A monthly strategic calendar.
o Always think outside the box in terms with strong communication, conversion & outcome.
o Asked for a direct access to the GCS system (Remedy) in order to review the complaints that are related to
the brand (MENA region), how are they resolved, upon what were the tickets closed? and was the customer satisfied or ignored? Just something to keep me in the loop on what’s going on and reputation of the brand counts on us as Marketing Team. Created a weekly categorized Complaint Tracker to combine the different types of issues and improve.
Note: That the Hotel was renovated several times from IHG to Local finally ended up as part of Millennium Group Of Hotels
o Hotel had 6 F&B outlets, 169 Rooms, 3 Ballrooms, Convention & Catering!
O Inbound, outbound & Integrated Marketing including E-commerce & Brand identity throughout all our renovations.
O Within the first 8 months I achieved employee of the month.
O Making a good start by converting the negative comments, reviews etc. into positive reputation over SWOTS Analysis
O Have respectable connections with 3rd parties & ability to engage barter deals that can assist in growth.
Travelled most of the time before the company shuts down. But handled all marketing responsibilities and handled a team of 31 staff.
o Overall 84 staff, always work on a plan to develop others' strengths.
o Opening and end of day branch closure ledger sheet sent to the Finance Treasury department
o Responsible for stock, employee weekly rotation, complaints & branch total target.
o Within the 2yrs I was sales star of the month although my job didn’t require me to sell but at the end of the day it is a branch, I am taking care of.
o Inventor making sure there are no shortages, , stock management, revise contracts & make sure everything aligns as per conditions as back then we use “Manual Contracts & every agent types each transaction into Oracle & Tabs System”
o As a Branch Supervisor I have my own database of special phone numbers
o Look into customer demands for me to apply them into the monthly or quarterly requirements.
o Understand product knowledge and respond appropriately to customer inquiries
o It was a 4 month rotation induction period which i enjoyed handling as a customer service in charge.
o Listening to agent's call and rate them. Also solving customer complaints and handling plans that would make us under the best customer service among the rest of the telecom companies as at that time viva was shining as name.
o Making sure that tellers balance their EOD debit vs credit. Checking ATM machines time to time.
o Balance cash drawer daily, accurately & efficiently.
o Providing superior customer service by exhibiting a friendly & professionally demeanor always.
Prior to that period, I was a Loyac part timer for 4 years from 2006 up to 2010
First year foundation