Manar Ghanim

• Managing all aspects of the brand through the supply chain, Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Developing and sustaining strong working relationships with all parties.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy. Managing external agencies and ensuring marketing budgets are met.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings.

• Development, production and delivery of projects from proposal right up to delivery.
• Delivering events on time, within budget, that meet (and hopefully exceed)expectations.
• Setting, communicating and maintaining timelines and priorities on every project.
• Communicating, maintaining and developing client relationships.
• Managing supplier relationships.
• Managing operational and administrative functions to ensure specific projects are delivered efficiently.
• Providing leadership, motivation, direction and support to your team.
• Travelling to on-site inspections and project managing events
• Being responsible for all project budgets from start to finish.
• Ensuring excellent customer service and quality delivery.
• Analyze how our brand is positioned in the market and crystalize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify SWOT.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.

• Understanding business objectives and designing surveys to discover prospective customer’s preferences.
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• Perform analysis to support decision making process by conducting a needs analysis to identify both customers & business needs.
• Compile and deliver business intelligence reports on a regular basis for marketing team and top management.
• Creating strong bond between customers and the brand to ensure superior service to maintain and enhance the company’s competitive advantage.

• Designing and Reviewing VOC surveys, in addition to tracking VOC submissions on a weekly basis.
• Gathering information & handling customer data from various channels such as (VOC) Voice of the customer, Corporate Website, e-commerce sites & Social Media
• Analyzing & interpreting data through VOC surveys to better understand customer’s needs and wants.
• Research studies requested by brands to conduct qualitative &/or quantitative studies by designing questionnaires as per brand’s objectives.
• Conducting Field interviews & focus groups with customers
• Analyzing & interpreting data into reports of findings and illustrating data graphically.
• Help providing competitive analysis on Al Shaya benchmarking with market offerings to identify market trends, sales and methods of operation.
• Processing, analyzing compiling, coding & categorizing data to accurately assess customer’s needs and evaluate their satisfaction.

• Maintaining and developing Relationships with existing and new customers. • Researching the market and related products • Negotiating the terms of agreement and deal closing • Advising on forthcoming product/service development and discussing special promotions. • Creating detailed proposal documents often including budget, cost plan, market activity. • Liaising with suppliers for the F&B. • Recording sales and order information. • Analyzing and investigating demand and competition. • Devising and presenting ideas and strategies. • Organizing events and product exhibitions.

Assistant to Vice President- Financial Controller
• Preparing & Developing the Capital Expenditure Budget (CAPEX) to control and maintain cost to comply with the approved budget.
• Preparing the CBK monthly reports.
• Participating in the company annual budget.
• Responsible for the CBK data system.
• Participate in preparing the annual budget.
• Handling the credit application along with reviewing the general ledger.
• Preparing presentation to top management and board of directors.
• Reviewing periodical financial report presented to top management.

• Marketing & Sales to “Aswaq4” software program
• Maintenance Contract renewal.
• After sale service.

• Bookkeeping for all the projects expenses and profits.
• Bank reconciliation, Preparing the monthly trial balance
• Preparing the company’s year-end financial statement.