Head of Marketing
Prestige Real Estate Brokers
Total years of experience :7 years, 7 Months
• Generated leads from existing customer base by revising CRM strategies
• Achieved and maintained top search engine ranking by creating engaging content
• Identified trends, handled social media and prepared campaign briefs and content calendar
• Wrote, edited and vetted marketing materials
• Developed and implemented marketing, PR and social media strategies for organic/paid campaigns
• Introduced social media analytics tool to compile in-depth PR reports
• Built advocacy and managed communities across all social media channels for key FMCG and Retail accounts
• Devised and implemented PR strategies and monitored results by tracking KPIs and ROI
• Liaised with clients, digital and advertising agencies and wrote press releases and campaign briefs on a daily basis
• Devised and implemented effective crisis management strategies
• Introduced content intelligence and analytics tool Chartbeat to gauge reader engagement
• Monitored and enhanced web traffic through SEO friendly content creation and Google Analytics
• Handled social media and introduced Facebook Live feature to conduct interviews in real time
• Developed and implemented digital editorial and social media strategies
• Wrote, edited and vetted articles and daily posted content using in-house CMS
• Introduced slug sheet to meet deadlines effectively
• Assigned potential editorial topics to correspondents on a daily basis
• Wrote and edited news bytes and features and designed page layouts
• Organized in-salon workshops in partnership with L'Oréal and Paul Mitchell
• Developed strategies for Influencer Marketing Campaigns
- Liaised with clients
- Developed and executed marketing strategies
- Monitored media
- Updated media kits
- Developed and executed marketing strategies
- Monitored media
Major: Journalism
