Ali Abugaafar

• Managing Traditional/Modern trade sales operations in Egypt.
• Forecasting annual sales volume, alignment of stock management with supply chain.
• Selling multiple packed categories of spices/pulses/dry fruits & nuts (90+ SKU’s).
• Developing Go-To-Market road map and Market Expansions in all regions.
• Building price structure to meet management ROI plan.
• Achieve growth and hit sales targets by successfully managing the sales team.
• Own recruitment, training, KPI’s setting, coaching and performance monitoring of sales teams.
• Conducting regular business reviews with customers and distributors to ensure growth attainment of existing clients along with generating new business.

• Responsible for all JTI brands consumer engagement/Sales operations in Greater Cairo.
• Achieve annual/quarter sales targets, ensure the best utilization of resources as per plan.
• Act as a key of reference for all retail consumer engagement activities and planning performed in the assigned area.
• Coordinate between all involved functions including JTI Trade Activation Team, Trade Marketing and Sales force Teams, Strategic Insights, Trade Partners & other support agencies.
• Forecasting annual sales volume, alignment of stock management with supply chain.
• Spend "adequate time" in field to gather key information from customers on planned activities and key targets to assess activation & sales team performance.
• Own recruitment, training, KPI’s setting, coaching and performance monitoring of sales teams & activation teams.

• Responsible for brand awareness in assigned area through retail consumer engagement.
• Setting route plans for the team in coordination with trade marketing team.
• Analyzing gathered data from on ground operations team with proper assessment.
• Reporting/Presenting team achievements.
• Marketing tools and assets management.
• Team Coaching, Monitoring & KPI’s setting.

Job Description:

• Recruits, develops and retains a Sales Team that will work under my leadership.
• Ensures that the Sales Force under my responsibility are within the context of overall Company goals.
• Ensures attainment of Manpower and Production objectives of me and the team under my responsibility.
• Leads and motivates the Sales Force under my responsibility to ensure full implementation of the expected daily agenda.
• Ensures full compliance with Company directives.
• Directs, develops and coaches Sales Force under my responsibility to attain expected Results.
• Ensures that the Sales Force under my responsibility, provide high quality, reliable service to our customers during the initial sales process and throughout the life of each policy.

• Accomplish OE Business Unit Sales Volume according to Monthly Sales Plane.
• Introducing new OE Customers (Passenger/Commercial Vehicles Manufacturers).
• Maintaining OE customer Sales figures on monthly basis (Net Sales/DSO/Contribution Margins).
• Working on Accounts Management, building strong relationship with key decision makers in each account.
• Communicates in a professional, timely manner with deep respect to deadlines.
• Crises Management awareness.
• Opening new sales channels through service centers of high-end car brands (Mercedes Benz, BMW, Audi, Jaguar, Land Rover).
• Attending tenders for OEM car factories across the country.
• Commitment with the yearly sales plans according to the Management plan.

• Responsible for managing, supporting, and serving a list of Large Accounts.
• Communicates in a professional, timely manner.
• Work within a sales plan to achieve my targets every month.
• Working on Accounts Management, building strong relationship with key decision makers inside each account.
• Weekly/Monthly update my customers with the latest offers and promotions in order to raise the awareness of company’s products and services.
• Work on Business cases with the Marketing Dept. regarding BIG deals.
• Preparing weekly meeting with my Manager to view my Score Card and to be well directed.
• Present weekly briefing with the latest offers and promotions to my team
• Commitment with the yearly sales plans according to the Management plan.

Job Description:

• Handling customer inquiries, problems & solving them within a time frame.
• Sell and up sell all Mobinil Products and Services.
• Gear up to achieve my targets on monthly basis and effort to over achieve.
• Provide necessary information and assistance to my colleagues as a Senior Executive.
• Coordinate with other departments (Finance, Marketing, and I.T.) in order to solve any problem facing our customers.
• Prepare contracts for new lines and process necessary documents.
• Maintain company Image.

Achievements:

 Sales Best achiever October-2007.
 Sales Best achiever March-2008.
 Sales Best achiever December-2008