Alya Ibrahim Faraj

Self employed:e-commerce:
Developed and executed an end-to-end
e-commerce strategy.
Managed all operational logistics, including inventory forecasting, vendor relations, and order fulfillment,
Managed all aspects of the online services, customer service, and technical maintenance, successfully.
Manager marketing campaigns and advertising.

• Responsible for the accuracy and consistence of brand image representation by creating and maintaining the communication strategy internally and externally.
• Acts as project manager between customer’s commercial projects, company personnel, and agents in handling questions and problems dealing with deliveries and ensure the precise rules for each.
• Establish relations with external defense contractors in government and military decision-makers.
• Create and maintain a strong advertising and promotion strategies for the upcoming year; working internally and with third parties to deliver the required message.
• Efficiently communication projects and campaign expectations and goals to internal departments and third parties according to company’s goals.
• Develop media plan to promote products and all activities, social and conventional vehicles and ensure the communicating to the right audience.
• Develop a strong customer, competitor, and market understanding for assigned market sub-segment
• Manage and plan events and exhibitions, locally and internationally and ensure their success.
• Conduct primary and secondary research to determine customer needs and generate business leads by building relationships and identifying and qualifying new opportunities
• Conduct and implement marketing strategies and actions that create, identify, develop and qualify profitable new business opportunities that grows Caracal’s revenues.
• Develop and oversee the production of marketing activities and materials and maintain updates are necessary.

• Communicate with both internal and external parties to create an open and effective company that delivers against the needs of the business, client expectations with regards to project deliverables, operations and finance
• Ensure brand management of company image and reputation is upheld according to standards
• Create and update all communication aspects in regards to all social media vehicles, website and interactions with stakeholders
• Develop, update and review promotional, marketing material from publications to promotional gifts.
• Organize and plan all events both externally and internally and ensure their relevance to the company’s goals.
• Manage all aspects of communication with the media in regards to press releases and conferences.
• Managing all advertising campaigns, and awareness workshops for employees of the company
• Developing and reviewing promotional and non-promotional marketing materials.
• Providing coordination with external marketing and public relations companies, the municipality
and corporate communication to all stakeholders.
• Updating Brand management and alignment along with third party developing and maintain contact with media team, creative teams, account team and intelligence department.
• Keeping the Public relations strategy and development updated at all times.
• Liaise with Municipality and other Stakeholders to ensure alignment of activities
• Reviewing statistical date from the department to ensure marketing is aimed at the specific areas of priority for the stakeholders and public.

• Implementing short and long range marketing goals, objectives, policies, and procedures for the university.
• Planning and coordinating events such as open days, outreach and community events, tours, press conferences, exhibits and educational fairs; both in UAE and outside the country.
• Social media: responsible for updating the Facebook contents. Replying to students and users inquiries, and announcements. Updating the YouTube with latest events.
• Initiating and impalement direct outreach marketing efforts to potential external customers on behalf of the university’s programs and services.
• Managing all branding related matters of the university. 

• Serving public information contact and present information to internal and external sources. Representing the organization at various community events, exhibits and business meetings.
• Preparing the annual budget for the department and make amends when needed. 

• In charge of all promotional informational materials such as flyers, catalogues and brochures.
• Responsible for implementing marketing programs and advertising campaigns, as well as participating in the resolution of related obstacles. 

• Participate in conducting market research activities to identify targeted populations and to identify the appropriate media for distribution of promotional information.

• Assist in the promotional campaigns for the channel. 

• Maintain the branding image of the channel. 

• Responsible of keeping news logs for future use of commercial and promotions. 

• Review talents for potential future projects. 

• Assist the creative talents in their daily task such creating advertising campaigns and trailers.
• Overlook general tasks in the department. 

• Update information in the social media channels.

• Plan and follow the progress of projects in coordination with other sectors.
• Monitor live data traffic for anticipation of failures. 

• Develop software programs to standardize the sections log. 

• Daily tasks of producing reports to different sections.
• Develop database for the section to facilitate the daily need of information. 

• Troubleshoot daily faults in the systems and configure new work orders using specific software.
• Study the traffic details for any planned work and carry the tasks 

• Working as liaison between sections in order to complete projects. 

• Planning, managing, and advancing all the meetings between different parties to find better solutions. Working as the head of the quality cycle group to find methods to enhance the efficiency of work.