AlYazyah AlFalasi

− Accounting − Organizational Behavior & Leadership − Managerial Economics − Human Resource Management − Cross Cultural Management − Marketing Management − International Law & Ethics − Corporate Finance − Operations Management − International Finance & Banking − Global Business Strategy − Seminar Global Business Strategy (Geneva)

Campus Activities and Honors Zayed University Middle East Film Festival Course at Zayed University Media Student Curriculum (3-Credits) 2011 – current • After executing Zayed University Film Festival, the first student film festival in 2010. I’ve introduced this course to the university’s curriculum, which is now a mandatory course (3- credits) for all media students. Where each group of student at their senior year get to put together the film festival and go through all the event aspects, which gives them the opportunity to apply what they’ve learnt in the past years through a real life event. This course allows the to practice media planning, looking for sponsors, designing (print & digital), public speaking, meeting deadlines, working under pressure, and enhance their management, team work and communication skills. • As the founder and creator of this event, I attend the class at the beginning of the semester to give students guidance and support through my own experience. Zayed University Film Festival - ZUFF, the first student film festival in the region showcasing student films from all over the Middle East, March 2010 • Worked along with my project partner on creating this festival from A to Z • Researched all Universities in the Middle East that taught film courses and gathered their contact details • Contacted Universities & invited their students to submit their films • Designed the Logo and all the creative work such as, banners, brochures, posters, flyer, t-shirts, trophies, branded car etc... • Prepared and executed a marking plan for the festival to make students and our targeted audience aware of it • Created and designed the official website – www.zuff.ae and updated it • Planed the event in terms of lighting, seating, music, decoration, catering and also gave an introductory speech at the event • Managed all media related work in terms of press releases, TV interviews and Radio interviews • Monitored the social media part of the project and updated the Facebook group on a daily basis Zayed University, March 2009 • Created a News Video for beach Clean-up Event • Designed logo for ZU MEPRA (The Middle East Public Relation Association Student Chapter) • Helped organize the first Public Relations day at Zayed University- AUH Awards: Zayed University Awards, College of Communication and Media Sciences, 2010 • Outstanding Graduation Student Project • Best Intern Award • Judy Turk Medal for (achievement as the most outstanding student in the College of Communication and Media Sciences) • Dean’s Award for the best graduation project for the entire College of Communication and Media Sciences at Zayed University Noor Ali Rashid Student Documentary Awards, 2009 • Award for Photography - People Category