Amal Alsahud

Room Sales & Key Account Management
• Managed room sales for corporate accounts, pharmaceutical companies, and high-profile sports teams, ensuring optimized
occupancy and alignment with revenue targets.
• Developed customized proposals and negotiated rates/packages based on client needs, market conditions, and competitor
benchmarks.
Leisure, Agency & Group Booking Coordination
• Handled full-cycle group bookings, including room allocation, special requirements, arrival coordination, and onsite support for
smooth guest experience.
• Collaborated with front office, housekeeping, and food & beverage teams to ensure operational readiness for large delegations
and VIP stays.
Sales Reporting & Market Intelligence
• Produced weekly and monthly sales performance reports, analyzing booking trends, group conversion rates, and revenue
contribution by segment.
• Conducted ongoing market research to identify high-value business sources, competitor pricing strategies, and new
partnership opportunities.
Client Relations & Cross-Selling
• Delivered professional client communication through meetings, property tours, and follow-ups, strengthening customer loyalty
and repeat bookings.
• Supported cross-selling initiatives for hotel services (meeting rooms, events, dining), increasing overall revenue per booking.

a Managed operations across 3 over 3 years, overseeing
teams of 30-40 staff per store, driving sales growth, operational excellence, and customer experience transformation.
Operations Leadership & Store Management
• Led operational and business functions across three different Centrepoint stores, progressing from a standalone location (30
staff) to larger mall stores with 35 and 40 staff respectively.
• Oversaw full-store operations, including opening/closing procedures, stock controls, staff scheduling, service coordination,
weekly reviews, and cross-brand alignment.
• Managed multi-functional teams, four Brand-In-Charge (BIC) leaders, and oversaw 100% floor coverage during peak events
using heat-zone mapping and optimized duty rosters (via TAMS scheduling system).
• Conducted daily cash handling oversight, safe checks, cashier compliance, and ensured alignment with all SOP requirements.
Performance Management & KPI Growth
• Delivered strong concept-level performance:
• Improved key selling KPIs through structured Teach & Learn daily coaching:
• Increased digital wallet usage, reducing cash refunds by 40%, improving financial controls and speed of service.
Operational Excellence & Loss Prevention
• Reduced annual shrinkage to 0.68% (below target of 0.77%) by running weekly shrinkage-awareness huddles, enforcing
stockroom discipline, and improving loss-prevention controls.
• Achieved 95% BOE rating (satisfactory) through strong compliance, documentation accuracy, and store operational
readiness.
• Enhanced RTW compliance to 96% and maintained RFID accuracy at 98%, ensuring high stock visibility and minimal
discrepancies.
• Reduced customer complaints by 95%, increasing NPS to predominantly positive through staff training, escalation
management, and proactive service recovery.
Event Execution & Marketing Coordination
• Led full operational setup and execution for major seasonal and citywide events — Ramadan, Eid, Back-to-School, National
Day, Foundation Day, Black Friday, and WWS.
• Collaborated with marketing teams to tailor customer-attraction strategies for different shopper profiles, increasing store footfall
by 15% vs last year.
• Ensured all promotional VM, pricing, inventory staging, and manpower allocations were fully implemented before campaign
launch.
• Delivered 204K SAR in cross-concept invoicing, increasing multi-concept contribution from 19.7% to 20.6%, supporting
Centrepoint alignment.
Team Development & People Leadership
• Reduced annualized staff attrition to 5%, creating a stable, high-performing workforce through coaching, support, and
structured development plans.
• Delivered induction training for new staff across all four brands and implemented continuous coaching frameworks to unify
teams under One CP Mindset.

MONDE is a premium casual/fine dining restaurant serving high-volume reservations, corporate clients, and seasonal events.
Managed guest relations and reservation flow while supporting daily operations, events, and restaurant coordination.
Guest Experience & Front-Of-House Operations
• Managed afternoon shift operations, handling 45+ guests per shift and coordinating seating for 30 tables, ensuring smooth
guest flow and minimal wait times.
• Processed and organized ~50 daily reservations through the MyTable system, optimizing table turnover and aligning seating
capacity with peak demand.
Events & Celebrations Management
• Supported planning and execution of twice-weekly events, including Valentines Day specials, Ramadan and Eid buffets, and
corporate gatherings.
• Collaborated with the marketing team to update restaurant layouts and event details on MyTable, leading to higher online
reservations and more organized guest flow.
Operations Support & Service Standard Improvement
• Compiled daily, weekly, and monthly guest feedback reports that led to:
 Updated menu pricing aligned with market trends
 Adjustments to service standards to better match a fine-dining experience
 Improvements in table setup, timing, and guest interaction protocols
• Maintained reliable communication between guests, waitstaff, and the kitchen, ensuring timely service, rapid issue handling,
and coordinated operations during rush hours.
Team Support & Leadership
• Assumed leadership duties in the General Managers absence, including:
 Staff scheduling and shift preparation
 Conducting daily briefing meetings
 Floor and kitchen inspections
 Coordinating visits from government officials and VIP guests
• Encouraged service staff to request customer feedback, resulting in increased positive Google Reviews, Instagram
mentions, and MyTable ratings.
Systems, Tools & Digital Operations
• Utilized MyTable for reservation management, event layouts, guest tracking, and performance reporting.
• Managed WhatsApp Business and Instagram communication channels to answer guest inquiries and support the restaurants
online presence.