أمل معروف

• Plan and execute all digital marketing activities. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Build, plan and implement the overall digital marketing strategy.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies. Stay up to date with the latest technology and best practices.
• Handle social media accounts (LinkedIn, Twitter & You Tube) for this B2B business - Content creation, support with ideas for the visuals, community management, paid ad campaigns set up with tracking and management and monthly report.
• Create email campaigns using tools like Sendgrid by Twilio & Apollo.io + manage the emails tracking analytics report.
• Handle offset jobs for the company - manage suppliers for any printing materials or gift items.
• Track and measure SEO and Google Analytics metrics and provide reports.

• Social media management - Content creation (both English & Arabic) across multiple channels, support with ideas for the visuals, community management, paid media, monthly reporting, and campaign conceptualization & implementation.
• Monitor Google SEO & Google ads in communication with Google Account Manager.
• Develop strategies and tactics to boost the company’s reputation and drive qualified traffic (both digital + ATL + BTL).
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Build strategic relationships and partnership with key industry players, agencies and vendors.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Handle all online & offline related jobs like printing certificates, brochures, roll-up banners, screens layout, gift items, bags designs & other marketing collaterals, from briefing to content to visuals to alignment to guidelines matching to samples approvals.
• Responsible for all content related both in English and Arabic (App description, brochures text, Call center IVR text, …

Receive briefs from clients and prepare creative brief documents to brief designers.
•Brief and follow-up with the creative team and suppliers to make sure that the campaigns are moving smoothly and stay on track.
•Integrate research correctly in the planning process.
•Contribute in pitching fresh and innovative ideas to clients.
•Proactive monitoring through the web to find out new opportunities & new planning for the clients.
•Complete projects to a specific schedule and within an agreed budget.
•Supervise support team and interns.
•Help on communication reviews, quarterly presentations & semiannual reviews in conjunction with senior management.
•Handle both Facebook & Instagram for my clients (content creation - both English & Arabic, community management, social media campaigns & concept development, and conduction of analytics reports).

Clients handled: HyperPanda, F&F fashion retail store, Man’oushe Street, Delmonte Arabia, Bellamia Gelateria, Tawook nation, La Gaufrette, Byblos Hotel, Ayam ElEzz restaurant, Axa insurance

briefs from clients and prepare creative brief documents to brief designers.
•Research for any benchmark samples in the market to get details about packaging or text details to assist in the artworks.
•Contact different suppliers (offset and digital printing) and get quotations.
•Prepare estimation sheets and LPO’s.
•Follow up with client for their feedback on artworks.
•Prepare status reports.
•Meet with agencies for some media proposals. Provide proposals for management for any good deal media booking or Magazine’s insertions.
•Make sure all artworks in magazines are published, scan ads and send to concerned people (contracts for Panorama, Kul AL Usra, Al Hadeel, & Salon Magazines).
•Assist in writing up text (both English and Arabic) for Nazih corporate videos.
•Assist in some Arabic translation.
•Prepared a Marketing Analysis & Strategy for the in-house Advertising Agency (XYZ Communications).
•Prepared a PPS (Performance Planning Sheet) for XYZ Communications.

Brands handled: OPI, Braun, Keratin Complex, Revlon Professional, Indola, Schwarzkopf, Guinot Paris, Malibu, Brazilian Secrets Hair, Disney beauty, Olaplex, Scholl, Toni&Guy, Veet, Macadamia Natural Oil, Paul Mitchell, Sorisa Beauty Solutions, Ardell lashes, Vidal Sassoon


January2012-January2013 Account Executive/Marketing Handler at Palmyra Film in Dubai Media City

•Maintain the relationship between Palmyra and existing clients.
•Prepare creative briefs and communicate the client's feedback to the creative department and discuss the next steps in the campaign.
•Contact different media agencies and brief them on some campaign requests like booking for lampposts, radio ads, and newspaper inserts.
•Pitch for new potential businesses.
•Handle budgets and invoice clients.
•Work on all steps involved in promotion activities.
•Work on some tie up marketing strategies.
•Prepare contact reports and status reports.