Programs and Insights Manager
Kuwait International Bank
Total years of experience :18 years, 10 Months
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✯ Originated Brand Relevance Priority Matrix based on a meta-analysis of customer insights.
✯ Enhanced policies, procedures, and operations for efficient data-driven implementation of marketing plans.
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■ Construct and automate campaign management structures, workflows, and KPI dashboards.
■ Govern campaign budgets and prize distribution.
■ Recommend and/or verify yearlong programs or various tactical promotions.
■ Initiate research projects and tools to embed the customer’s voice into business decisions.
■ Coach Retail Banking sales teams in program/campaign mechanics.
■ Facilitate customer conversion or retention.
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✯ Implemented successful campaigns for multiple Elevation Burger store openings.
✯ Expanded marketing department to a team of three proficient marketers
✯ Contributed to Elevation Burger's market share increase of 20%.
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■ Sustain Elevation Burger’s market position and expand its market share.
■ Develop brand positioning and guidelines for future food concepts.
■ Deploy marketing strategies and plans.
■ Build and manage a marketing team to creatively and effectively run all marketing activities.
■ Manage sponsorships and build strategic partnerships with social initiatives.
Sample Work:
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☊ Qortuba Store Opening Campaign (شعندهم_عيال_قرطبه)
⇨ Campaign concept originated and researched in house. Concept focused on the community's sense of pride and specific nuances. Brief and buzzwords provided to 7amadQalam Events enabled them to produce the trending video content you see below and hashtag associated with it.
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✯ Launched the SME Academy in partnership with BLC Bank. The SME Academy offered the Mini-MBA and Business Foundation programs to help entrepreneurs and SME owners manage, sustain and grow their business.
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■ Develop, customize and package Talent Development services and solutions.
■ Conduct market research and analyze competition’s offering.
■ Generate and manage Exeed corporate communication across various channels.
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✯ Trained staff members on new ERP software features post Oracle upgrade.
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■ Coordinate and manage different IT projects, initiated by the office of the CIO, to satisfy IT Infrastructure Library® (ITIL®) best practices.
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✯ Developed “3-10-40” action plan to prioritize business areas requiring immediate attention or long term solutions based on insights captured from the annual customer satisfaction survey.
✯ Supported consultancies such as McKinsey, Interbrand, and Lippincott Mercer with research and analysis vital for customer understanding and strategy building.
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■ Spearhead strategic qualitative and quantitative research projects to deliver keen insights.
■ Design questionnaires or moderator guides, satisfying clients' objectives and requirements.
■ Interpret data, conduct or audit fieldwork, and coordinate with agencies to complete projects.
■ Report back consumer insights and actionable recommendations on brand development, brand equity, product development, campaign attractiveness, customer satisfaction, and customer loyalty.
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✯ Constructed sales texts using competitor analysis to support front liners in closing the deal.
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■ Investigated and reported on market competitiveness and future trends.
■ Staffed and instructed a team of analysts towards collating periodic reviews of competitors’ products, services and activities.
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✯ Managed 1000 SKUs of domestic appliances (small house-ware)
Responsibilities:
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■ Inspect changes in products, prices, and market players.
■ Employ analysis to negotiate better prices with vendors.
■ Achieve prompter inventory replenishment.
■ Shape attractive monthly promotional campaigns.
Dissertation entitled: “Localization versus Standardization of HR practices in Kuwait and it’s Implication on Companies Competitiveness in the Private Sector “
The Middle East Partnership Initiative (MEPI), funded by the U.S. Department of State, launched a professional training program to empower women's education and career advancement. The program was conducted over a period of four months. ■ Chosen as one of 22 participants from among 400 female applicants in the Middle East. ■ Attended an Executive Education Program at The Wharton School of Business. ■ Interned as Assistant Marketing Director at ShopLocal (now known as Cofactor, online media solution provider of top U.S. wholesalers and retailers) ⇨ Contributed to website revamping initiative ⇨ Increased Twitter followers' base by 50%. ★ Final Project ★ Co-designed and presented, along with a team of 3 colleagues, {Souq Akkar}, an innovative barter_based social business model aimed at enhancing employment in the agriculture sector and elevating poverty in Akkar, North of Lebanon.
Graduated with an emphasis in Marketing