Marketing Lead
Bose Corporation
مجموع سنوات الخبرة :13 years, 1 أشهر
• Deployment of Global Marketing Plans into key Markets
• Developing Marketing Strategy for India in line with Business Objectives
• Work alongside APAC marketing leadership to drive main campaigns for India
• Represent the local customer as part of the APAC Marketing team to ensure that plans and activations are relevant and impactful for India (GTM, promo planning, Marketing Strategy development, etc.)
• Coordinate with leadership and other functions for investments, planning, execution & reporting
• End to end Campaign Planning and Management at a Q-o-Q level - ATL, BTL, Retail & Trade Marketing initiatives, Launch events
• Leading Strategic framework for Marketing ROI, Campaign Planning & Brand Management
• Responsible for Marketing on E-Commerce & Development of Synergies
• Marketing & Budget Planning for the region, Market Research and Marketing Analysis
• Agency Management & Vendor development
• Strategic Planning & Delivery - Marketing Plans and Solution sales - 100+ concepts annually to clients -
contributing revenue in excess of 5 Crore INR (P&L Management)
• Planning & Execution of Events at National & International levels - Auto shows, Conferences & Expos
in India, Indonesia (GIIAS) & Malaysia
• Acquisition & Management of strategic alliances/ synergies - 500% Increase Year-on-year and Holistic
Digital Marketing planning to ensure Impression, Click or Lead targets
• Worked with clients across Banking, Automotive, Allied industries. Including - JLR, TNN, BNI, Shell,
Exxon, ICICI, JK Tyre, Bharat Benz, BMW, Bridgestone, MapMyIndia, Tata, Volvo, etc.
• Conceptualization and creation of Digital Properties (Accolade, Virtual Dealerships, etc.)
(1) MANAGER - Dealer Business Planning and Engagement at TATA MOTORS
(From May 2013 to May 2015) at National HQ, Mumbai
• Strategy for ultra-low cost dealerships - Emerging Market Outlets for sub 1 MN INR network outlets
• Dealer Business Planning and National Network Planning & Strategy
• Dealer performance, Viability, Risk Index and profitability analysis for 250+ dealers and 600+ outlets
• Management of Dealer Support Group and Performance Presentations to Top Management
• Loyalty Programs & management of National Dealer Councils & conferences
(2) MANAGER - Marketing & Brand Management at TATA MOTORS (PV & CV & JLR)
(From June 2012 to May 2013) at National HQ, Mumbai
(a): Corporate Brand Positioning strategy for Tata Motors’ Passenger Vehicle division
(b): Product Marketing & Key Account Management for Commercial vehicles in Construction Segment
Market Research division.
Projects on competition analysis, New product development and existing product modifications,
Web-based customer engagement, Market insights, Customer insight mining and other related qualitative and statistical studies
Marketing services division: Projects on Market Intelligence, New product development, Brand Track
ACHIEVEMENT: Offered Employment based on performance
• Due diligences and process improvement for the airlines. Helped create a new Customer Delight Model (CDM)
• Quality Assurance and Customer Experience function for the airlines
Engine overhaul, assembly and maintenance unit for MiG and Sukhoi aircraft engines.
MBA from a top-tier B-School in India. • Recruited to PGT Batch of 2012 at Tata Motors – from among top tier B-schools in the country • Regional Finalist, Mahindra AUTO QUOTIENT,2011- National level automobile quiz • Shortlisted to present research paper at JIGYASA 2010(National level competition), IIT-K
Bachelor of 2006-10 AIAERS, Noida 8.66/10 Technology (Aerospace Engg.)
Class XII (CBSE) 2005 B.V.B Vidyashram, Jaipur 77.8 %
Class X (CBSE) 2003 B.V.B Vidyashram, Jaipur 84.4 %